The age-old saying for investing is “buy low and sell high,” but this is easier said than done. Investors scared of falling prices sell their investments, lowering the price and creating a snowball effect. Consider a situation where all your investments are exposed to the stock market, and prices start to fall. You do not need the money until retirement, which is in 20 years. How would you react to this situation, and why? If you decide to sell, what would you purchase instead?