Read:
Unit 5: Physiology [Attachment]
Damien Arthur. (2020, September, 6). Classical conditioning in consumer behavior / Advertising. [Video]. YouTube. https://youtu.be/hPlvJ8Qni2g
Damien Arthur. (2020, September, 6). Instrumental conditioning examples in marketing / Consumer behavior. [Video]. YouTube. https://youtu.be/P8o0-6N4AHg
Spicer, A. (2020, December 21). How To share a private YouTube video [New method]. [Video]. https://youtu.be/J_Rs-NJvI8I
For the DISCUSSION POST:
Activity 1:
Come up with an example of a consumer related habit and how it has been classically conditioned.
Identify each of these components:
the unconditioned stimulus,
the neutral stimulus that becomes conditioned,
and the response.
Activity 2:
Come up with an example of a consumer related habit and how it has been operantly conditioned.
Identify the response and the kind of reinforcement (positive or negative).