answered: Prompt: You work for UNICEF. War has broken out in Ukraine.

  

Prompt: You work for UNICEF. War has broken out in Ukraine. They announce a new program to help children in the newly at-war country. But UNICEF need funds – stat. Describe the new program and how people can help.
You can make up the type of program and how they will get funds, and what type of funds they need
Some Ukraine organizations during the war have asked for bitcoin and Elon Musk for internet
Use the UNICEF site for the background information on the organization, and news sites for the information on how the war started and what is needed to help children. Hyperlink to the sources. (And don’t forget logos…)
Written in the third-person!!!
1. Inverted Pyramid – 10 Points
– News hook should be revealed in the headline and lead of the release
– AP Style, Summary Lead, Written in the third person
– Error free
– Include a headline
2. Newsworthy – 10 Points
– An announcement worthy of a press release
– Have a key message
Write for your target audience
3. Presentation – 10 Points
– Company letter head with “Press Release” or “News Release”
– When is info allowed to be published “under embargo until” or if breaking news now “immediate release” – both require a date
– Contact info at the bottom and the top right corner
No longer than one page
4. Body – 10 Points
– News elements on how to write a story
– At least two quotes, and they get their own paragraph (one from third party and one from org)
– Attribute properly
– Research data
– Visual
– Past tense
5. Close – The Boilerplate – 10 Points
– With background information on the organization and/or product, “About Us” page content
– Contact Info
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