I need to write a strategic plan for an MBA exercise, approx 2000 words, with about 6 academic references )oxford style) due by 31 Oct. 4pm.
Below the exact requirement:
Topic 3 (approx. 2000 Words):
Develop a strategic plan to help the company expand its operations:
3.1. Critically assess the competitive advantage of Aegean Airlines as well as opportunities for
further expansion.
3.2. Design an effective strategic plan by explaining each stage to ensure the effective
expansion of the company you discussed in 3.1. The strategic plan should include short-term
milestones.
To develop a comprehensive report you are required to:
– Conduct analysis of the internal and external environment of the company making use
of various tools you studied such as Porter’s Five Forces Model, SWOT Analysis, BCG
Matrix, etc.
– Consider the industry, the competitors, political and regulatory aspects (if necessary),
social issues” and interest groups, human resources and technological factors.
– Critically review the extant literature and make use of at least 6 valid academic
sources.
The company is for Aegean Airlines Greece