Crisis communication specialists know the best way to manage a crisis is to be prepared with multiple action plans that will communicate the companys competence, credibility, caring, capability, and commitment to an effective response, as described in this short video on the Roles of PR in Crisis Communication and Disaster Management:
Questions for you: Based on your response to the questions about issues management, how would you know when your organization is facing a crisis? How would you apply the principles of crisis management discussed in the video to the situation?