1. Find a legitimate article from a newspaper, magazine, or trade journal on the topic scheduled
for the discussion session in question in a legitimate periodical. This may be accessed online,
but an ordinary website does NOT qualify.
2. Discuss what the article says (no more than one page).
3. Discuss the implications of what is being said for a firm of your choice. This discussion should
not exceed 1.5 pages.
do not forget, to use the marketing terms (eg. word of mouth, tactics, theory if there is one). the discussion essay/words must be related to the marketing form and must be very specific.