Select any company in the luxury services field, and analyse its services marketing strategy  Promises made, how, to which segment (s), and why this/these segment(s).

  

Select any company in the luxury services field, and analyse its services marketing strategy

Promises made, how, to which segment (s), and why this/these segment(s).

How do you think the promises are kept (you can refer to the concept of the
Service Marketing Triangle for this).

Summarize the seven P approach this company is using: product (offering);
price; place; promotion; people; and processes.

How would to rate  company’s service marketing strategy: bad, good, or
fabulous, and why.

Length: minimum one half page, maximum one page, for each of the questions.

Due date: 4 hours

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