The company is aware of a “performance expectations gap” in an area of concern to their stakeholders but they lack a clear understanding of the problem. You must define it clearly for them and explain why it needs to be addressed. You should be as precise as possible, with clear metrics of their current performance and its effects on stakeholders. You should include and quantify what they are reporting, and any gaps (say what they are not reporting). Though they may not be reporting everything, you may find some work done by investigative journalists or researchers that can help fill in gaps. It will also strengthen your argument if you can compare your company’s performance with that of their competitors. You need to both explain the problem in a clear and compelling way and justify why the company needs to act on it. This is the section where you should be using stakeholder theory and ethical frameworks, as well as any other reasonable arguments, to back up your arguments. Feel free to do a mini “lifecycle analysis” if applicable. You are encouraged to use diagrams and/or graphs (any visuals you include do not affect your number of pages, meaning that if a visual takes up the space that 5 lines of written text would, the visual would not be counted as 5 lines of text). Your Problem Definition and Analysis should be one to two pages of written text. You must include proper citations throughout, including image credits!
Comparing Chevron and other competitors
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