Subject: Digital Marketing StrategyYou have to create two introduction slides for the concept of Pay-Per-Click (PPC). Need good references and pictorial representation in the slides.Pictures to be footnoted. Follow APA7 format for the PowerPoint. Now, below I pasted the outline of the presentation sent by the professor. Point 1 in the outline is the part you have to prepare. I need a detailed Introduction for PPC concept with good pictorial representation too.TECH TREND OUTLINETech Trend ReportsYou will prepare and present a report of recent news on technology developments in the topic discussed during the previous week. This is a visually enticing report that emphasizes graphic support focusing on relevant ideas with references all packed in a visually appealing PowerPoint presentation 10 – 20 slides in size. Plan for 10 minutes presentation + 10 minutes Q&A.YOUR TOPIC IS INDICATED ABOVE- YOU ARE TO PREPARE 3 TO 4 NEW ‘TRENDS” IN THE TOPIC, FOLLOWING THIS OUTLINE1. INTRODUCTION: RELEVANCE OF THIS TOPIC IN DIGITAL MARKETING ++++DO NOT REPEAT CONCEPTS ANALYSED IN CLASS OR TEXTBOOK (The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns Book by Ian Dodson) +++++2. TECH TREND ONE/EXAMPLE3. TECH TREND THREE/ EXAMPLE 4. AND UP TO 5 TECH TREND/EXAMPLE5. CONCLUSION/GENERAL IDEAS6 REFERENCESNOTES: a) 1 to 2 slides per item in the outlineb) No word report. ONLY SUBMIT THE PP TO MI VIA INTERNAL EMAIL RIGHT AFTER THE PRESENTATIONc) References, as many as necessary