write 180-200 words about the last problem in the united airlines when the remove one of the passenger.what business can learned from this and how the united airline handle it. in the word doc you will find some example. you should write a comment on two of them. write a reflection 180-200 words leave two comment responded to the example that I provide to you.
learning_from_united.docx
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Learning from United Airlines
The catastrophe that has been United Airlines has been able to shed light on what is right
and wrong about corporate media and how it should be portrayed. Communicators today
should take this as an opportunity to stack themselves up to how United Airlines has
handled this situation. One thing that we can learn is that using certain language just
becomes confusing to the public and can only lead to negative feedback or responses.
The most important thing about being a communicator is making sure you get across
your message and in this case United Airlines did not succeed at that. Another thing that
is relevant today as communicators is that even though we are the voice of the systems
we must adapt to what has already been spread in terms of social media with video
cameras of the general public sending videos to social media which construct views on
the subject without having all of the facts.
WHAT BUSINESS COMMUNICATORS CAN LEARN FROM THE
UNITED INCIDENT
With every news story that keeps arising from the United
Airlines flight 3411, the more people continue to talk about
it. In my opinion, this situation could have gone in many
different directions. Yes, Mr. Dao did get dragged off the
flight in a forceful manner, but was it needed? Many
people probably think no as do I. It probably could have
been done in a more peaceful manner.
Business communicators could learn from United by
looking how they first responded to this incident. Next, they
could go through the many articles written by news sites
and try to relay/round up the right information about the
situation. Even though many negative articles were going
to go up from the incident, United tried to stay positive
through it all which is another way a business
communicator can learn, try to find the positive around all
the negativity. They could also learn that if they worked for
the airline they would need to try and stay as uplifting and
neutral as possible. Otherwise there would be conflicting
thoughts going around within the company.
When United Airlines CEO released his statements many
people were not that happy about that either. A business
communicator could have possibly helped with that
statement as well. With all this craziness going about with
United Airlines just a couple days later a scorpion fell from
the top of the cabin, how great for United! Let’s just hope
they can figure this one out and not get too many more
people angry and bothered.
United Airlines
Business Communication
I believe United Airlines should have the handled the aftermath of the situation
better. They should have tool accountability and made more of a sound effort in
apologizing to Dr. Dao and his family. They should have provided an explanation
of the issue at hand and that they would find a better way to handle the situation
at hand. The apology statement should also end with a reinstatement of another
apology to show sincerity as well.
From a business communication standpoint on the United Airlines incident we
can learn on what not to do after an incident where something goes terribly
wrong in one’s business. We can learn all the do’s and don’t in this situation and
just a better understanding on how to come off more professionally and sincerely
in a situation like such. We can also learn how our comments after an incident
will have for the future of the company and how it will be perceived. If the
comments are not genuine and coherent then the public image will be negative
however if it is the other way around then the public image will not be completely
positive but on the right track for forgiveness.
UNITED AIRLINES INCIDENT
Social media being the way it is today any rather unsettling event can be a major crisis for
businesses. The first thing people tend to do is pull out there phones and record what is
happening. United Airlines as a business has every right to refuse service to whom they choose
and that includes not allowing passengers to fly in order to get there employees room on a
particular flight. With that being said the way they handle situations like this is very important.
First the statement the CEO of United Airlines released did not address the well being of the
man in the video at all which is a huge mistake. Frequent fliers understand the risk of
overbooked flights and the fact that they might not have a guaranteed seat, but that was not
the issue here. The CEO decided to apologize for having to re-accomidate customers but left out
an apology for the main problem which was the way the man was dragged off the plane. I think
business communicators can learn a lot from this incident. Companies must forecast risk of such
nature and always be prepared for them. Keep there employees up to date with what is going
on and have a crisis-response team. Getting on social media is also very important for business
communicators. Social media is a huge platform for customers now and businesses need to
respond to comments on these platforms. As for public statements it is very clear a business
must put a lot of time and thought into a statement that is to be made. As seen in the United
Airline statement when something is not carefully constructed it can be spun the wrong way and
criticized.
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