food marketing project

  

Imagine you are the Director of Marketing for a new healthy
fast food chain, Healthy Delight. You are tasked to complete a complete
marketing plan for a brand new product. However, first you must create a
healthy product that will work in the fast food market. Then plan a complete
marketing plan for your product.
food_marketing_project.docx

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NUDT 427: Spring 2017
Food Marketing Project
Imagine you are the Director of Marketing for a new healthy fast food chain, Healthy Delight. You are
tasked to complete a complete marketing plan for a brand new product. However, first you must create
a healthy product that will work in the fast food market. Then plan a complete marketing plan for your
product.
Your plan should include all of the following elements:
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Set marketing objectives – quantitative and qualitative objectives
Perform a situational analysis using a SWOT Analysis
Develop a marketing strategy – including identifying the target market and market mix
Define the type of plan- duration, scope, and the method of development
Create promotional material – draft or mock up of any advertisements that might be used
You will be grade based on the following criteria:
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Content: meeting all of the above requirements
Presentation style: speaking skills, enthusiasm, eye contact, ability to hear/understandCreativity and Interactive: Stimulates discussion, creative, interestingTime: presentations should stick to a 25-30 minute time frame
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