The arrangement allows for the use of the county fair grounds and arena for a one-week period. Several months prior to the rodeo

  

The arrangement allows for the use of the county fair grounds and arena for a one-week period. Several months prior to the rodeo, members of the rodeo committee were notified the bleachers at the arena would hold 2,500 patrons. On Saturday night, paid attendance was 1,663, but all seats were filled due to poor gate controls. Attendance was 898 Friday and 769 on Sunday. The following revenue and expense figures relate to the first year of the rodeo. Receipts Contributions from sponsors $22,000 Receipts from ticket sales $28,971 Share of concession profits $1,513 Sale of programs $600 Total receipts $53,084 Expenses Livestock contractor $26,000 Prize money $21,000 Contestant hospitality $3,341* Sponsor signs for arena $1,900 Insurance $1,800 Ticket printing $1,050 Sanctioning fees $925 Entertainment $859 Judging fees $750 Port-a-potties $716 Rent $600 Hay for horses $538 Programs $500 Western hats to first 500 children $450 Hotel rooms for stock contractor $325 Utilities $300 Sand for arena $251 Miscellaneous fixed costs $105 Total expenses $61,410 Net loss $ (8,326) *The club contracted with a local caterer to provide a tent and food for the contestants. The cost of the food was contingent on the number of contestants each evening. Information concerning the number of contestants and the costs incurred are as follows: Contestants Total Cost Friday 68 $998 Saturday 96 $1,243 Sunday 83 $1,100 $3,341 On Wednesday after the rodeo, members of the rodeo committee met to discuss and critique the rodeo. Jonathan Edmunds, CPA and President of the Circular Club, commented that the club did not lose money. Rather, Jonathan said, “The club made an investment in the rodeo.” The rodeo committee has requested an analysis of the rodeos performance and evaluation of the CPA’s review. Create a minimum 10-slide presentation, including detailed speaker notes, as the committee’s consultation team and respond to the following: What did Jonathan Edmunds mean when he said the club had made an investment in the rodeo? Is his comment consistent with Shelley’s idea that the club should have a fundraiser that would: Continue to get better each year. Give back to the community. Provide the club a presence in the community? Why or why not? Shelley, Jonathan, and Adrian Stein, the Fundraising Chairperson, are beginning to make plans for next year’s rodeo. Shelley believes by negotiating with local feed stores, inn- keepers, and other business owners, costs can be cut dramatically. Jonathan agrees. After carefully analyzing costs, Jonathan has estimated the fixed expenses can be pared to approximately $51,000. In addition, Jonathan estimates variable costs are 4% of total gross receipts. After talking with business owners who attended the rodeo, Adrian is confident the funds solicited from sponsors will increase. Adrian is comfortable in budgeting revenue from sponsors at $25,600. The local youth group is unwilling to provide concessions to the audience unless they receive all of the profits. Not having the personnel to staff the concession booth, members of the Circular Club reluctantly agree to let the youth group have 100% of the profits from the concessions. In addition, members of the rodeo committee, recognizing the net income from programs was only $100, decide not to sell rodeo programs next year. Compute the break-even point in dollars of ticket sales assuming Adrian and Jonathan are correct in their assumptions. Shelley has just learned you are calculating the break-even point in dollars of ticket sales. She is still convinced the Club can make a profit using the assumptions above (second bullet point above). Calculate the dollars of ticket sales needed to earn a target profit of $6,000. Calculate the dollars of ticket sales needed to earn a target profit of $12,000. Are the facilities at the fairgrounds adequate to handle crowds needed to generate ticket revenues calculated above (third bullet point above) to earn a $6,000 profit? Show calculations to support your answers. A few members in the Circular Club do not want to continue with the annual rodeo. However, Shelley is insistent the Club must continue to conduct the rodeo as an annual fundraiser. Shelley argues she has spent hundreds of dollars on western boots, hats, and other items of clothing to wear to the rodeo.