Format: One-page product overview, at least 12pt font, 1-inch margins, featuring a meaningful graphic/illustration, uploaded to Blackboard by the due date.
Task:
You will complete this assignment in a few different stages. First, you will choose your product. It should be something already existing and have plenty of readily information available about it. You want to be able to research competitors, costs, and benefits in order to construct your one-pager. After that, you will engage in several rounds of peer review and editing during class. Your professor will provide further details about this process. Once you have your product, conduct some initial research and then put together a publish that contains all the following information
A brief, descriptive project title (2-4 words).
The 3 nearest competitors (existing solutions) and price.
Business contact information
A description of the product opportunity you have identified. Your description may include any of the following: Documentation of the market need, shortcomings of existing competitive products, and definition of the target market and its size. This will likely highlight your unique selling proposition.
A meaningful graphic (that you create) and (if relevant) an illustration of the product
Once you have completed your final revisions, upload this to Blackboard as a PDF.
Purpose:
The assignment is designed to help you develop a concise, engaging, and clear overview of a product in the form of a one pager. A one-pager is an increasingly common marketing tool, used to give an overview of a company, product, or service that can easily be shared and digested. The goal of this assignment is to help you practice how to create this specific genre (the one-pager) as well as practicing concision and clarity. Since all the information about the product or service is already existing, your job is to synthesize it into a concise and compelling package.
The task links to the following course-level learning objectives:
Produce clear, concise, and persuasive professional communication of various types.
Produce evidence-based and argumentatively sound professional communication of various types.
Habitually revise and edit work before sending, delivering, or submitting it.
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