Appropriate use of LDC or UDC concept
Your team must use at least one idea from the four upper-division core courses (i.e., FIN 303,
MGT 360, MKT 304, or SOM 306); or, at least one idea from the six lower-division core courses
(i.e., Principles of Financial Accounting, Principles of Managerial Accounting, Principles of
Micro-Economics, Principles of Macro-Economics, Business Statistics, or Business Law. See
Sources for LDC/UDC concepts (below). In addition, your team members’ own textbooks and
course materials, and the textbooks on reserve in the Oviatt Library Reserve Bookroom may be
helpful.
Decision Table
Your team must use quantitative (numeric data) reasoning in your team’s analysis at the
industry-level. Your team needs to make a decision table similar to the ones in the Textbook. In
the 6th edition, examples or such tables are in Chapter 4 (p. 41) and in Chapter 8 (pp. 166 and
168). The table can be at any strategic level: business-level, product-level, or process-level.
That is, the table can compare firms within the same industry, a firm’s products with other firms’
products within the same industry, or a firm’s processes with other firms’ processes within the
same industry. In some cases, a firm may do business in multiple industries; in that case simply
choose an industry of key interest. Also, use at least two other competitor firms in your team’s
table. Finally, where your team has data, use data to inform the table’s attributes, weights, and
values. Where your team doesn’t have data, your team can estimate or speculate as needed.
When estimating or speculating any number, just be clear to the reader and audience what your
team is doing.