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The purpose of this assessment is to provide an opportunity to the participants to develop a real-life
case study by observing existing marketing activity in a Saudi organization. The organization name is
Zamil air conditioners (http://www.zamilac.com/about-us/ )
Instructions: Read the general instructions before starting the case study.
Identify an organization /person practicing marketing activity.
Identify an issue/problem which can be used to supplement the theory.
Write the case study in the past tense.
The maximum number of words allowed = 2000.
Key Deliverables: The case study must have three parts:
1) Opening paragraph
Who is the main protagonist?
Who is the key decision-maker?
What is the problem/issue?
When does the case take place?
Where the case took place – organization, city?
Why does the issue or problem arise?
2) Body of case study
Tell the whole story – usually in a chronological order
Typically contain general background, business environment, company
background, and specific issue details.
Use publically available information through official websites.
Add tables and pictures as annexures.
3) Concluding paragraph
Provide a summary of the case to reiterate the main issues or raise new