A company is planning an antismoking campaign for its employees who indicated on their job application that they smoke. The management has decided that all smoking employees will participate in a series of seminars conducted by local health officials. As a consultant for this project, you suggest that the campaign would be more effective if, in addition to attending seminars, employees are sent a personal letter from the president of the company encouraging them to stop or cut down on their smoking.

Answer the following questions.

(a) What is the unit of analysis?

(b) What is your research hypothesis?

(c) What is the independent variable?

(d) What is the dependent variable?

(e) What is the experimental group?

(f) What is the control group?


Question 8

The City Council has requested that the municipal research unit in the city manager’s office examine why so many citizens appear to be dissatisfied with municipal services. That dissatisfaction has manifested itself in complaints to city council members, to the city manager and mayor’s offices, to heads of city departments and in letters-to-the-editor of the local and community newspapers. Using citizen satisfaction with city services as your dependent variable, write five hypotheses that you could then test in a survey of citizen attitudes in your city. Identify the independent and dependent variables. How would you operationalize the independent and dependent variables? How would you collect the data?