I need help creating a thesis and an outline on Media Used by Presidential Campaigns. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required.

  

I need help creating a thesis and an outline on Media Used by Presidential Campaigns. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. According to the findings, many critics often oversee the main underlying issues of any political campaign but, they target the appearances and characters of the politicians and the way the political ads are advertised. They claim that bad advertisement is the sole factor which demeans all the major issues that surround a political campaign. It is also said that the way a campaign is aired on television by the media has made a political event into a popularity contest and has the result of candidates becoming slaves to the voter’s opinions and not its leaders. Advertising in all aspects is covered up by a one-liner which says that “the advertiser’s product is a lot better and workable for the viewer as the competitors’ products”. To make a decision for or against this claim is up to how the viewer as to how they perceive it. It may not important what a certain person decides to buy for dinner after seeing the ads. But what that person, as a voter decides to vote may have huge far-reaching and consequential effects. “Advertisements are more important than debates and speeches in political campaigns”. With the help of media, the general public becomes aware of the how’s, what’s, when’s, where, which ones, and whys of the political scenario of any political campaign. A sensible use of media can be used to teach the voter-of-tomorrow, to decide how, when and why to vote a certain politician appearing on the media screen. Humans are highly judgmental by nature, so it is very important as to how a politician is portrayed on the media, especially with regard to someone who is seeing the politician for the first time. As the saying goes “the first impression is the last impression”. The voters and the public, in general, will decide if they want to vote for a certain politician in the first 20 seconds of seeing an advertisement for a political campaign.