Your assignment is to prepare and submit a paper on the growth of retail business in india. Off late big brands and fashion houses are aiming towards the Indian market. Due to the immense cross culture factor or globalization, trends from across the globe are getting accepted by far and large. Even in India, people are getting influenced by various other cultures and the Indian crowd is happily embracing it. Apparently, growth of retail business in Indian market is at its best. Under such circumstances, it would be the accurate time for Next to hit the Indian market. Even though it has three branches in India, it should start eyeing other locations in India. Not many people are aware of Next plc, so Next should keep in mind of having phenomenal launch in India. .Lot .of retail chains are getting established in India. Indian players like Future Group, RPG Group, reliance Retail, and global players like Wal-Mart, Metro etc are having their presence in India. Still, the organized retail sector in India is not very big. Hence Next can enter into Indian market and it has lot of potential to grow with its wide product range. I have considered area of study to be clothing. There is lot of competition in apparel industry because people have started becoming more brand conscious in clothing segment. Hence it is very important to position yourself well in such an industry. Clothing is a necessity for every human being. In a country like India the scope for branded product (in clothing) is very high. India is a country which is fast developing and the purchasing power of people in India is increasing. So the share of wallet for branded apparels is surely increasing. That is the reason why all big names in the clothing segment exist in India. But the entry of these companies has happened recently and they have still not captured the market.India is one of the emerging markets and it is becoming more and more important buyer in our global economy.
Recent Comments