You will prepare and submit a term paper on PROBLEMS AND CHALLENGES OF SUSTAINABILITY IN THE PROFESSIONS (fashion marketing). Your paper should be a minimum of 1250 words in length. Introduction Fashion has always been the heart of the matter for most individuals and does not have an age barrier to contain its creativity. Fashion is enjoyed by the young and the old alike, but how far this industry is able to sustain itself is a matter of concern among fashion gurus within fashion markets. Sustainable fashion has the backdrop of a developing design philosophy and tries its best to cater to people according to changing times, tastes and trends in relation to its sustainability. In our contemporary society, fashion has taken on a whole new meaning in relation to the bigger picture involving sustainable designs. The environment is the fulcrum around which sustainable fashion revolves and it seems to have impacted upon the fashion industry in a big way by initiating the production of clothing made from plants such as bamboo, flax, corn and wood pulp. This is because people have become more conscious of their environment and what it has to offer them in terms of “eco- friendly products” that are not very cost effective but quite safe to use. This research attempts to investigate how the environment impacts upon the fashion industry and helps in sustaining it.