You will prepare and submit a term paper on Principles and Practice of Marketing. Your paper should be a minimum of 1500 words in length. In such a scenario, if a product is launched with both an antivirus utility and a self-learning kit, then it can address the problems and demands of a variety of non-IT users most of whom are freelancers.In this paper, a marketing plan is developed to create, launch and distribute a new easy-to-use antivirus product. The proposal is being made to Microsoft Corporation. At first, the proposed product would be launched in the areas around London but it is expected that its distribution will have to be broadened rapidly. It is expected that this product line will help the firm to innovate in IT security and stabilize its present market position.In this paper, a proposed product line will be discussed in the form of a marketing plan. The firm, to whom this proposed product is suggested, is Microsoft Corporation (and its UK/European branch). The proposed product is an easy-to-use antivirus software suite, packaged together with a self-learning educational kit.Although Microsoft has a stable market position, its market share in the Operating Systems industry is declining (Worstall 2012). According to experts like Latamore (2013), most Microsoft clients for enterprise-level systems-of-record still prefer running on Windows, and Microsoft Office remains prevailing on the majority of business desktops.The uniqueness of this product will be that it will contain a self-learning kit too. This self-learning kit will help the user to learn the theoretical aspects of malicious software. It will also provide theoretical information on identifying potentially dangerous email messages and websites. The software suite will thus be designed as both an antivirus and an interactive educational material. However, security vulnerabilities may creep in and prove to be a major weakness in the absence of improvisation in R&D.