I will pay for the following article What is Beauty. The work is to be 5 pages with three to five sources, with in-text citations and a reference page. The thesis in the paper is that there will be some features of beauty that are cross-cultural and therefore play a significant part in the psychology of beauty and sexual attraction. Firstly it is interesting to consider why beauty is considered to be so important. There are a number of pieces of research that suggest that being considered attractive may increase income, success and even longevity (Kassin et al, 2011). One of the most interesting, however, is a study by Berggren, Jordahl & Poutvaara (2007) which explores the effect of beauty on electoral success in candidates for political positions. Using over ten thousand evaluations of 1929 Finnish candidates to calculate perceived attractiveness, there was found to be a statistically significant correlation between success and beauty in all female cases and the majority of male cases. This supports the point that beauty is an important quality to have, but what really is this important quality? Singh (1993) published an interesting hypothesis about one of the most well-known examinations of female attractiveness – the waist-to-hip ratio. Essentially, the theory states that women (in all cultures) who have a 0.7 waist-to-hip ratio are considered to be more attractive than those falling outside this criteria – regardless of weight. Singh posits that this is because this ratio is an important indicator of health and longevity that makes females an attractive child-bearing partner. Streeter & McBurney (2003) evaluates the hypothesis by manipulating photographs of the same woman to have waist-to-hip ratios of 0.5, 0.6, 0.7, 0.9 and 1.2. The evidence overwhelmingly suggests that men have a strong preference for the 0.7 ratios, and this supports the thesis that there are some elements of beauty which stay consistently attractive regardless of culture or overall weight. There is also evidence that other “signals” of health are commonly found in those considered to be attractive by a large majority of raters. Dzhelyova, Lefevre & Perrett (2013) examined the role of various indicators of health (skin color, jaw shape, and size in men) and how these correlated with perceived attractiveness by using computer-manipulated images. By doing this, the actual features of the individual remain unchanged, so the test is reliably measuring skin color and facial shape. Overwhelmingly, there was a strong correlation between these two variables and perceived attractiveness in all groups – again supporting the hypothesis that there definitely some traits that are associated with beauty regardless of culture. Again supporting the thesis that these features of beauty are wide-ranging, these groups all included a mix of racial groups and skin colors (with perceived healthy and unhealthy variations of each skin tone). Halberstadt, Pecher, Zeelenberg, Wai & Winkielman (2012) studied another interesting concept in attractiveness – the feature of averageness. It has long been suggested that the most average faces are those that we find most attractive. In this study, 52 students from The Netherlands and 60 students from New Zealand were asked to rate the attractiveness of several photographs. The photos were 28 (14 from each country) famous people – Dutch people unknown in New Zealand and vice versa. These photographs were then skewed to appear more like the average in the country the experiment was taking place. Overwhelmingly, the photographs were voted more attractive when adapted to look more familiar – suggesting that there is strong evidence for averageness being a feature of beauty. This sounds counterintuitive, but there is much evidence that things that are familiar often appear more attractive to us (Kassin et al, 2011). .  .  .
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