Case Study: AIRBNB – TRANSFORMING TRAVEL THROUGH TECHNOLOGY

  

Question 1

What is the company selling? What is its value proposition?

Question 2

What was/were Airbnb’s business growth strategy(ies) in the United States? Could the same business growth strategy(ies) be used internationally?

Question 3

Could an online lodging rental platform business be sustainable in the long run?

Question 4

Discuss the entrepreneurial qualities of Brian Chesky, Joe Gebbia and Nathan Blecharczyk. Do you think they have the ability to drive Airbnb’s growth? Why?

Question 5

Would it be viable to develop a local version of Airbnb? If yes, why? If no, why?

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