Case Study: AIRBNB – TRANSFORMING TRAVEL THROUGH TECHNOLOGY
Question 1
What is the company selling? What is its value proposition?
Question 2
What was/were Airbnbs business growth strategy(ies) in the United States? Could the same business growth strategy(ies) be used internationally?
Question 3
Could an online lodging rental platform business be sustainable in the long run?
Question 4
Discuss the entrepreneurial qualities of Brian Chesky, Joe Gebbia and Nathan Blecharczyk. Do you think they have the ability to drive Airbnbs growth? Why?
Question 5
Would it be viable to develop a local version of Airbnb? If yes, why? If no, why?
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