Imagine that you have been hired by an automobile manufacturer to help introduce a new model to the market. The organization wants you to conduct a survey with potential customers.
Tasks:
Propose a plan to the car company. Your plan must include:
a brief summary of the automobile (you may select a vehicle of any type),
the target population for the research (and why they are a suitable population),
how (process) you will conduct your data collection,
what you will ask (e.g., design a questionnaire with at least ten questions),
and how you will measure responses (i.e., type of scale and why it is appropriate).
Submission Details:
Submit a 5- to 6-page Microsoft Word document, using APA style.
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