I attatched Unit PPP ..on pages 12-14, you’ll find information on there. I plan to use you for the rest of the semister, so please work with me. Assignment: Your Business DescriptionFor this 3 to 4 page project, you will identify a business that you would like to start. Either this can be an actual plan for a business you have thought about starting for years, or you can create a hypothetical business for the purposes of this project.You will describe the type of business you will research, develop, and organize for your Final Project. In addition, please describe the inspirational vision statement. Keep in mind that you should select an organization from which you can export products and/or services to a foreign country of your choice. Each week you will be addressing a different aspect of the business planning process. In the Final Project, you will use information gained from the weekly projects along with information obtained through research. Each week you will add to the foundation for your business plan, which is due on the Friday before the last day of Unit 10.Assignment checklistDevelop an inspirational vision statement to effectively lead the team.Describe the process you used to develop the vision statement.Describe business strategy and strategic thinking.Create the structure and form of management applied in the business.Evaluate the roles that your structure, management, and the leadership foundation you created will play in the performance of the organization.When you are ready, you may submit your paper on the Dropbox page. *Note, include your name in the file name of the Assignment.AspectPercentage of assignmentScoreMT499 Assignment CriteriaContent, Focus, use of Research50% (30pts)Addresses all assignment requirements, indicates depth of knowledge about the topics and key areas, contains a clear and concise introduction with a thesis statement, comprehension body of paper, closing summary, and includes a minimum of three cited and referenced resources (APA 6th edition).AnalysisandCriticalThinking30% (18pts)Analysis and critical thinking indicates optimal reasoning with a defined purpose, based on assumptions, writer’s point of view, discusses the advantages and disadvantages, and uses data, information, and concepts/ideas to address the assignment topics or key areas in the paper.WritingStyle,Grammar,APAFormat20% (12pts)The capstone uses the APA (6th edition) writing style using active voice, which is in third person and concisely written. The paper is free from incorrect punctuation, use of jargon/clichés, incorrect grammar and mechanics, and is correctly formatted based on APA 6th edition guidelines.Total Points100% (60pts)
unit_1_business_strategy__1_.pptx

Unformatted Attachment Preview

Unit 1
Business Strategy
Welcome!
MT499
1
Content
• My contact Information:


alantillquist@kaplan.com
Phone: (304) 767-1478
• Description of this Course
• Late Assignments
• Plagiarism
• Course outcomes
MT499
2
Contents (continued)
• Unit 1 Business Strategy & Strategic Thinking





Describe the type of business you will research, develop, and
organize for your final project
Key Elements of a Strategic Plan
Overview of Business Strategies
New Hybrid Business Models
Global Social Responsibility
➢Case Study Analysis
➢Preview of Final Paper
MT499
3
Outcomes






Evaluate information management, planning, and control in business
environments.
Analyze organizational processes and procedures in a variety of business
settings.
Synthesize appropriate principles, concepts, and frameworks for making ethical
decisions.
Assess the roles that structure, management, and leadership play in
organizational performance.
Evaluate how economics, government, and law affect value creation in the global
context.
Evaluate career skills in the field of business and management
MT499
4
Seminar Ground Rules







Seminars are graded for participation points
Please be on time (preferably early)

We will begin all seminars on time
PowerPoint will be provided the day before the seminar
(please download)
Chatting – you can chat amongst yourselves
Chatting will be moderated (at least in first seminar)
Seminars will be recorded and archived
Please participate – it will enhance the experience for all.
MT499
5
Office Hours & Contact Information
• Asynchronous Hours

Virtual Office

5:30 – 6:00 EST (M or W) – also feel free to contact me via phone if
you desire at reasonable times (10 am to 8 pm EST) at (304) 7671478. If you are unable to reach me please leave a message with
your name, course number, and return call number and I’ll get back
in touch with you as soon as possible.
MT499
6
Description of the course


This senior-level course builds on the concepts of all
the courses taken within the program of study.
The Capstone Course provides graduating students
with an opportunity to integrate their previous
coursework in a meaningful review of their learning
and to assess their level of mastery of the stated
outcomes of their degree program.
MT499
7
Late Assignments
 See New policy change on late assignment in the syllabus
 Up to one week (1-7 calendar days) late, 10% deduction in
points.
 After one week (8-14 calendar days) late, 20% deduction in
points.
 No work will be accepted more than two weeks (14 calendar
days) after the due date.
 Keep in mind that units 8-10 assignments will not have
enough time remaining in the course to allow 21 days to
submit late papers. Late papers are not accepted beyond the
last Sunday in unit 10 and Papers are not accepted after the
last day of class.
MT499
8
Plagiarism
 Per the syllabus, plagiarism is defined as
 “Using another person’s words, ideas, or results without giving
proper credit to that person, giving the impression that it is a
student’s own work” (Kaplan University Policy on Plagiarism, 2005,
p. 1). Presenting your own previously submitted work as new is
also considered plagiarism. Please note that plagiarism does not
have to be intentional on the writer’s part. You can also contact the
Writing Center or me for additional support.
 Turnitin.com
 Please be aware that I will submit student assignments to a
plagiarism service to which Kaplan University has subscribed.
 Turnitin.com provides a precise and accurate review of sources
and citations. Please do not put yourself, or me, in the position of
going through the process of a plagiarism review
MT499
9
Textbook Information
This course does not require a new textbook (you are
encouraged to utilize textbooks and notes from your
previous courses, but this is not mandatory). You should
also expect to perform research both in Kaplan’s online
library and on the Web to complete the Units and projects.
Completing the research will be largely left up to you, but
your instructor will be able to help you pinpoint useful
sources.
Located articles in doc sharing area, library, and other
sources.
MT499
10
Week 1 Assignments


Unit 1 Discussion Topic:
Case Study Analysis-



Clean Air Carpet Cleaning Company
Susan, Frank, and Jimmy
Note:
•Discussion threads every week, excluding unit 10
•Please provide original response to each DQ no later than Saturday
•Provide 2 other substantive participation posts for each DQ on 2 separate
days.
MT499
11
Week 1 Assignments continued
First Project Paper due this week:
This assignment will build toward your final project for this course. [see slide 13
for more information]

Theme–Business Strategy & Strategic Thinking Assessing Strategic
Capabilities




Key Elements of a Strategic Plan
Integrating Branding with Business Plans
New Hybrid Business Models
Global Corporate Social Responsibility
•Preview of Final Project• All project paper will contribute to the creation of targeted organization
MT499
12
Assignment: Your Business Description


For this 3 to 4 page project, you will identify a business that you would like to
start. This can be an actual plan for a business you have thought about starting
for years, or you can create a hypothetical business for the purposes of this
project.
You will describe the type of business you will research, develop, and organize
for your Final Project. In addition, please describe the vision and mission
statements. Keep in mind that you should select an organization where you
can export products and/or services to a foreign country of your choice. Each
week you will be addressing a different aspect of the business planning
process. In the Final Project, you will use information gained from the weekly
projects along with information obtained through research. Each week you will
add to the foundation for your business plan, which is due at the end of Unit 10.
Assignment checklist



Describe business strategy and strategic thinking.
Create the structure and form of management applied in the business.
Evaluate the roles that your structure, management, and the leadership
foundation you created will play in the performance of the organization.
MT499
13
Information to help Complete
Assignment




“Anatomy of a Vision Statement” by James R. Lucas (search in
the Kaplan Online Library)
“Business and Brand Strategy: A Framework for Integration”
by Henrik Uggla and Daniel Filipsson (search in the Kaplan
Online Library)
“Mission Statements- A Study of Intent and Influence” by
Harsh Verma (search in the Kaplan Online Library)
“Small Business Strategy and the Industry Life Cycle” by
Martie-Louise Verreynne and Denny Myer (search in the
Kaplan Online Library)
MT499
14
Key Elements of a Strategic Plan
1. Communication Strategy
2. Planning Task Force
3. Vision Statement
4. Mission Statement
5. Values
6. Goals
7. Objectives
8. Tasks
9. Implementation Plans
10. Monitoring the Strategic Plan (“Strategic Consultant”, 2007,
para. 32)
Strategic Consultant Partners. (2007). Ten key elements to strategic
planning. Retrieved from
http://yourstrategicconsultant.com/ten_key_planning.php
MT499
15
Assessing Strategic Capabilities

Areas to Consider

Resources







Financial
Human
Equipment/Machinery
Intangible
Operations (incl. Supply Chain)
Quality of Product and/or Services
Core Competencies
MT499
16
Achieving Competitive
Advantage
 CTQs
 Cost, Time, Quality
 Tools (e.g., SWOT Analysis, PDCA Cycle: plan-do-check-act)
 Benchmarking
 Partnerships
 Co-opetition (Brandenburger & Nalebuff, 1996)
 Developing a Capacity to Deal with Change (Pieters & Young, 2000)





External Environment
Internal Base
Managing for Change
Continuous Learning
Continuous Improvement
Brandenburger, A. M., & Nalebuff, B. J. (1996). Co-opetition. New York: Doubleday.
Pieters, G. R., & Young, D. W. (2000). The ever-changing organization: Creating the capacity for
continuous change, learning, and improvement. Boca Raton, FL: St. Lucie Press.
MT499
17
Integrating Branding w/ Business Plans
• Advantages of such a business model.
• Potential disadvantages of such a business model.
• Other considerations to take into account.
• What about extremely large corporations that have
businesses across multiple industries?
• How can this benefit a small company (or the company
you are going to create for this course)?
Uggla, H., & Filipsson, D. (2009). Business and brand strategy: A framework for
integration. ICFAI Journal of Business Strategy, 6(2), 27-42
MT499
18
Hybrid Business Models and
Global Corporate Social Responsibility

Global Corporate Social Responsibility

Class discuss examples of current corporations
MT499
19
MT499
20
MT499
21
Case Study Analysis



This case is a good example of how a good idea can go wrong if
not fully committed.
As you move through the weekly assignments, reflect on this
case and you will notice the limitations in the overall planning
process.
Keep their issues/challenges in mind as you create your final
business plan.
MT499
22
Final Paper:
Complete Business Plan!
Please review information on the Final
Business plan in the course.
Remember that your weekly project papers
(and the company you choose to create) will
be used throughout this class to build your
final project.
MT499
23
Questions?
MT499
24

Purchase answer to see full
attachment