Use the sources posted on Brightspace to research the Nova Scotia Food Bank and the current food shortage in Nova Scotia.Using the AIDA strategy in Chapter 10, draft an indirect strategy email to members of the NSFTA, to encourage them to participate in a charity food truck rally in support of Feed Nova Scotia. Use information from the sources posted on Brightspace and create all other necessary details. Revise your draft(s) to ensure your message follows the instructions given here, in your COMM class, and on the checklist. The email address is nsfoodtrucks@gmail.com
winter_2017___assignment_5___final.docx

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TO:
FROM:
DATE:
SUBJECT:
COMM 2293 Students
COMM 2293 Instructors
March 15, 2017
Assignment 5 Instructions
For Assignment 5, write an indirect strategy email to be distributed to fellow members of the Nova
Scotia Food Truck Association (NSFTA).
Who you are: Office Manager, Rice-a-Rolly (refer to case scenario)
Who your readers are: Other food truck owners in Nova Scotia
Background information: Feed Nova Scotia is currently experiencing a province-wide food
shortage. Your employers, Makiko and Ben, want to support the food bank by hosting a charity food
truck rally in the spring and donating the proceeds. They have asked you to write a persuasive
message to other food truck owners asking them to participate in a one-day, charity food truck rally
and to donate their proceeds to Feed Nova Scotia.
Your task:
1. Use the sources posted on Brightspace to research the Nova Scotia Food Bank and the
current food shortage in Nova Scotia.
2. Using the AIDA strategy in Chapter 10, draft an indirect strategy email to members of the
NSFTA, to encourage them to participate in a charity food truck rally in support of Feed Nova
Scotia. Use information from the sources posted on Brightspace and create all other necessary
details.
The email address is nsfoodtrucks@gmail.com
3. Revise your draft(s) to ensure your message follows the instructions given here, in your
COMM class, and on the checklist.
Use your own words; do not copy content from any sources you might consult. Submit your
assignment to Turnitin as a PDF file.
Revise and evaluate your message using the checklist on the reverse side of the page.
Evaluate your own assignment using this checklist.
Message follows the indirect (AIDA) strategy






interests the readers with a subject line that does not reveal the purpose of the message
gains attention in opening statement
builds sufficient interest before making request (main point)
states requested action
reduces resistance and builds desire in the reader
motivates action with an easy next step
Message gives clear, complete information to the reader





bases persuasive argument on case scenario and researched information
uses specific evidence to avoid vague, generalized, and unsubstantiated statements
organizes information logically and coherently
tailors all information (facts, reader benefits, counter-arguments) to meet the specific
information needs and concerns of the readers
introduces all paraphrased and quoted information from sources with an informative
signal phrase
Message uses a professional business style and presentation




follows all the grammar and business style points taught so far
uses correct email format
uses full-block format, single-spaced, readable 11- or 12-point font, and a ragged right
margin
limits message to one page of content (without shrinking print size or margins)

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