Utilize the Smartphone Domain. Begin the paper with historical info on
the domain before delving into the critical elements in the rubric
attached below.
20160819230131mba_515.pdf
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MBA 515 Milestone One Guidelines and Rubric
Create an overview of your chosen market domain. This overview will be a survey of the domain holistically in order to describe the marketplace of your chosen
market domain and the factors contributing to its development. For example, if you chose the transportation industry and focused on ground transportation, you
would discuss the development of the rail or interstate highway systems, the concept of intermodal transportation, deregulation, environment laws, and so forth.
You will describe the impact on the marketplace of these new developments and leadership’s response.
Specifically, the following critical elements must be addressed:
A. Factors: Analyze the factors that contributed to the obsolescence or dissolution of notable companies in your selected market domain in the recent past.
Make sure to discuss both inhibiting and enabling factors in your analysis.
B. Impact of Factors: Assess the impact of the factors you analyzed on opportunities for change and innovation in the business environment of your
selected market domain.
Guidelines for Submission: Your paper must be submitted as an 8-10 page APA-style Word document with double spacing, not counting the cover page and
reference page. It must be in 12-point Times New Roman font, with one-inch margins and at least three authoritative sources cited in APA format.
Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information,
review these instructions.
Critical Elements
Identification of
Factors
Exemplary (100%)
Meets “Proficient” criteria, and
analysis demonstrates keen
insight into factors driving
change or innovation in
business environment
Proficient (90%)
Accurately analyzes factors that
contributed to obsolescence or
dissolution of notable
companies in selected market
domain in recent past,
discussing both inhibiting and
enabling factors
Impact of Factors
Meets “Proficient” criteria, and
assessment demonstrates keen
insight into factors driving
change or innovation in
business environment
Comprehensively assesses
impact of factors on
opportunities for change and
innovation in business
environment of market domain
Needs Improvement (70%)
Analyzes factors that
contributed to obsolescence or
dissolution of notable
companies in selected market
domain in recent past, but
discussion does not include
both inhibiting and enabling
factors, or response has gaps in
accuracy or detail
Assesses impact of factors on
opportunities for change and
innovation in business
environment of market domain,
but assessment is cursory or
inaccurate
Not Evident (0%)
Does not analyze factors that
contributed to obsolescence or
dissolution of notable
companies in selected market
domain in recent past
Value
40
Does not assess impact of
identified factors on
opportunities for change and
innovation in business
environment of market domain
40
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented in
a professional and easy-to-read
format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
Earned Total
20
100%
…
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