Brand to use: Christian Dior
Structure:
1. Analysis Of The Macro And Micro-environment of the brand.
2. Positioning Strategy Of The Brand: Target Customer(Pen Portrait)
3. Competitor Analysis.
4. Critical evaluation of the marketing communications strategy of the brand
Supporting the development of the individual report, using relevant PRIMARY and SECONDARY RESEARCH
Please see attached document.
800 WORDS
Please include reference list
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