Evaluate TasksResources Product Life Cycle Worksheet Use the Product Life Cycle Worksheet to evaluate and plan the promotion tasks of a marketing manager in various stages of the product lifecycle. This can be applied to a specific company if you wish. Complete the worksheet (fill in the blanks in each section) and submit your results in the assignment area.
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Product Life Cycle Worksheet
For each part of the marketing mix for REI, list several marketing tactics that would be used for each
stage of the product life cycle. Several have been started as examples.
Introduction
Growth
Maturity
Decline
1.
2.
3.
1.
2.
3.
1.
2.
3.
1.
2.
3.
Place
(Distribution)
1.
2.
3..
1.
2.
3.
1.
2.
3.
1.
2.
3.
Price
1.
2.
3.
1.
2.
3.
1.
2.
3..
1.
2.
3.
Promotion
1.
2.
3.
1.
2.
3.
1.
2.
3.
1.
2.
3.
Marketing
Mix
Product
…
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