Characteristics:
Choose a company (your choice on industry & real/pseudo; does not need to be consumer-facing, any digital company)
Define the company/business purpose and model
Define a corporate measurement construct for investments
Before investment (proposed)
After implementation (follow through tracking)
Pitch a project for investment decision (historical or pseudo)
Including relevant information/metadata about the investment project (ie
type, theme alignment, etc) against corporate construct
Make a go-no-go decision
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