please need to write a 3 page paper about culture, all instructions are shown below
consumer_behavior_paper_1.docx
consumer_behavior_part_2.pdf
consumer_behavior_part_3.docx
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Lemke 1
Mike Lemke
Professor Tariq
MKT-4462-TFAA
25/1/2017
Step 1
For this project, the Report Assignment Giovanni Samaha and Mike Lemke will work
together on the topic “Culture”. I think this will be a good topic for him and me because we are
both not from the USA and could also have some other input other than the Article.
Mike Lemke
Giovanni Samaha
MKT 4462, Spring 2017
Report Assignment
Step 1: Initial Project Info. 5 points. Due Friday, January 27th 11.59pm. (only one person from a
team should submit each assignment).
–
Inform your instructor about who the two members of your team are
Also inform the instructor about which topic area you want to do your report on.
Step 2: Article for instructor’s approval. 10 points. Due Friday, February 3rd, 11.59pm.
–
Submit either a copy of the article you have chosen to work on or submit a web link to
the article. It is okay to submit more than one article and let your instructor approve one
of them. If you are not clear on your article choice, you should submit one for approval
before the due date so that there is still time to choose a new article.
Step 3: Final report: Due Friday March 24th, 11.59pm. Please feel free to submit your completed
assignment before spring break if you want.
Grading Criteria
Item
1. The chosen article reflects the core of the chapter topic.
Relevance of choice of
topic
2. The article is drawn from credible sources.
1. Demonstrates a sophisticated understanding of the topic(s) and issue(s).
2. Offers insightful suggestions, comments, or ideas for dealing with the
problems identified in the article.
Written report
3. Clearly relates the content of the article, or comments about it, to the
material discussed in class.
4. The paper is coherent and “flowed together.”
5. The required format is followed (double spaced, up to 3 pages, printout
of the report and copy of article stapled together).
Written report:
–
Please pay close attention to spellings and grammar.
Be mindful of the flow of your content.
It is okay to break down your report with sub headings or bullets when necessary but I do
not want just a bunch of bullet points.
The written report should be two to three pages excluding references, double spaced, 12
point Times New Roman font.
Please resubmit a copy of the original article with your written report.
Please feel free to get in touch with me if you have any questions. Best of luck.
Lemke 1
Mike Lemke, Giovanni Samaha
Professor Tariq
MKT-4462-TFAA
25/1/2017
Step 2
Article 1
http://www.huffingtonpost.com/jure-klepic/how-cultural-marketing-is_b_5815896.html
Article 2
http://www.marketing91.com/the-influence-of-culture-on-consumer-behavior/
Article 3
http://www.managementstudyguide.com/cultural-factors-affecting-consumerbehaviour.htm
…
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