Overview: For the first milestone, choose an existing organization and submit an idea for a product or service. This product or service idea will be used to create
your marketing plan for the final project. If your idea is a product, describe the product, its functionality, and how it works. If it is a service, describe the service
offering so that readers understand what they would receive. Your product or service should address a problem that is not currently being sufficiently addressed by
current solution providers, i.e., your competition. This milestone is due in Module One.
It is suggested that you create a fictitious product or service. Please do not attempt to write a marketing plan for a large company like Google or Aflac, as that is
beyond the purview of this course.
Your description should answer the following questions:
Where is your company located?
What problem does your product/service solve for the target market (not you)? Would your target market say, “Yes, that is a problem and no one has
solved it” about your product/service?
What competitive advantages do you offer?
What challenges might you face in the marketing of this product or service?
Ensure that you have adequately described your product or service. By the time your product or service description is written, the reader should understand and
be able to envision what you want to bring to market. If you have a service description, the reader should know where you are located, what your service offers,
and so on.
Guidelines for Submission: Your paper must be submitted as a two- to three-page Microsoft Word document with double spacing, 12-point Times New Roman
font, one-inch margins, and APA formatting.
Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information,
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