Mktg 416 Assignment 1

  

Mktg 416 Assignment 1
Research Question and Secondary Data
Spring 2019
 
 
1. Research Question
a. What is a research question
b. Why is it important
c. Provide 3 different references
2. Research Road Map
a. What is a research roadmap
b. Why is it important to have one
c. Provide 3 different references
3. Secondary Data
a. What is the difference between primary and secondary information
b. Why do you think it is important to collect secondary data before primary
c. What percent of people age 25 years plus have a Bachelor’s degree or higher in
Riverside County and San Bernardino County (reference)

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