McDonald’s VS Dunkin’s DonutsComplete the two parts of the paper:VII. Implementation and Evaluation- Provide a detailed overview of the proposed implementation steps to include communications and required strategic management team responsibilitiesProvide a detailed over view of the evaluation process post implementation (Who, what, when and how)VIII. Conclusion- Provide an executive summary of the proposed strategic recommendations, its impact, proposed implementation and post implementation evaluation process
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I. Overview- Melissa
1. Business Profile: Provide a brief profile of the business and industry with added focus
on the breakfast business. Include competitive identification and market share data
2. The Breakfast Challenge to McDonald’s: Provide objective information on the challenge
McDonald’s is facing in the Northeast U.S. relative to its strongest breakfast competitor
Dunkin Donuts
3. History: Provide a brief history of both Dunkin Donuts and McDonald’s with focus on
the breakfast business for McDonald’s
II. Vision and Mission- Melissa
1. Provide the vision and mission statements for both McDonald’s and Dunkin Donuts
2. Develop clear objectives based on the McDonald’s Vision and Mission designed to
positively impact the breakfast business in the Northeast U.S.
III. Analysis and Input (The Input Stage)- Aaron
1. Strengths, Weaknesses, Opportunities and Threats (SWOT): Provide the IFEM, EFEM,
VeeTows and I/E Matrix for both McDonald’s and Dunkin Donuts with a McDonald’s
focus on the breakfast business. These SWOT attributes must be grounded in proper
research and cited in your work
IV. Developing Strategic Options (The Input Stage)- Devin
1. Provide detailed strategic matches from your completed SWOT analysis focused on
those matches presenting the strongest strategies to lead to competitive advantages for
McDonald’s during the breakfast time period
2. Rank your matches from most impactful to least impactful based on an objective
analysis
V. Deciding on Best Strategies (The Decision Stage)- Elise
1. Determine your recommended strategies and provide an overall “Breakfast Strategic
Plan” for McDonald’s
2. Provide an overview of how these decisions were reached
3. Provide an overview of possible tactics to support these strategies where appropriate
VI. Impact- Liam
1. Provide a detailed analysis of the expected impact of these strategic plans to include the
following:
A. Those areas resulting in investment costs to McDonald’s (Best Estimates for both hard
and soft costs)
B. The long-term impact on market share for McDonald’s
C. The long-term impact on revenues (sales) for McDonald’s
D. The long-term impact on profit for McDonald’s based on today’s known factors (To be
researched and provided)
E. How does the plan meet the stated objectives of the plan
VII. Implementation and Evaluation- Edison
1. Provide a detailed overview of the proposed implementation steps to include
communications and required strategic management team responsibilities
2. Provide a detailed over view of the evaluation process post implementation (Who,
what, when and how)
VIII. Conclusion- Edison
1. Provide an executive summary of the proposed strategic recommendations, its impact,
proposed implementation and post implementation evaluation process
IX. Presentation to CEO
1. Prepare an “high level” overview presentation using PowerPoint to present to the CEO
and executive team of McDonald’s Corporation with the intention of gaining their
support for the proposed strategic plan
2. Present this plan in a positive and professional manner to the entire class
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