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ASSIGNMENT 04
C16 Principles of Marketing
Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth
College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use
correct English, spelling, and grammar. Sources must be cited in APA format. Your response
should be four (4) double‐spaced pages; refer to the “Format Requirementsʺ page located at the
beginning of this learning guide for specific format requirements.
1. Describe the core marketing functions within an organization.
2. Discuss the goals and expected outcomes of this organizational function.
3. Explain how companies create customer-centered businesses.
4. Describe how customer-centered businesses impact the consumer decision-making
process.
5. Describe what tools are used to make effective marketing decisions.
Grading Rubric
Please refer to the rubric on the next page for the grading criteria for this assignment.
CATEGORY
Exemplary
Marketing functions 20 points
(20 Points)
The student provides a clear,
logical description of the
core marketing functions
within an organization.
Goals and expected 15 Points
outcomes
The student provides a clear,
(15 Points)
logical description of the
goals and expected
outcomes of the marketing
function.
Customer-centered 15 Points
businesses
The student provides a clear,
(15 Points)
logical explanation of how
companies create customercentered businesses.
Decision-making
15 Points
process (15 Points) The student provides a clear,
logical explanation of how
customer-centered
businesses impact the
consumer decision-making
process.
Tools (15 Points)
15 Points
The student provides a clear,
logical description of what
customer-centered tools are
used to make effective
marketing decisions.
Mechanics
(10 Points)
10 points
Student does not make any
errors in grammar or spelling,
especially those that distract
the reader from the content.
10 points
The paper is written in
proper APA and
organizational format. All
sources used for quotes and
facts are credible and cited
correctly. Excellent
organization, including a
variety of thoughtful
transitions.
Format – APA
Format, Citations,
Organization,
Transitions
(10 Points)
Satisfactory
15 points
The student provides a
mostly clear, logical
description of the core
marketing functions within
an organization.
10 Points
The student provides a
mostly clear, logical
description of the goals and
expected outcomes of the
marketing function.
10 Points
The student provides a
mostly clear, logical
explanation of how
companies create customercentered businesses.
10 Points
The student provides a
mostly clear, logical
explanation of how
customer-centered
businesses impact the
consumer decision-making
process.
10 Points
The student provides a
mostly clear, logical
description of what
customer-centered tools are
used to make effective
marketing decisions.
8 points
Student makes 1-2 errors in
grammar or spelling that
distract the reader from the
content.
8 points
The paper is written in
proper format with only 1-2
errors. All sources used for
quotes and facts are
credible, and most are cited
correctly. Adequate
organization includes a
variety of appropriate
transitions.
Unsatisfactory
10 points
The student weak or
unclear description of some
of the core marketing
functions within an
organization.
6 Points
The student weak or
unclear description of the
goals and expected
outcomes of the marketing
function.
6 Points
The student weak or
unclear explanation of how
companies create customercentered businesses.
Unacceptable
5 points
The student provides a
poor description of some
of the core marketing
functions within an
organization.
3 Points
The student provides a
poor description of the
goals and expected
outcomes of the marketing
function.
3 Points
The student provides a
poor explanation of how
companies create
customer-centered
businesses.
6 Points
3 Points
The student weak or
The student provides a
unclear explanation of how poor explanation of how
customer-centered
customer-centered
businesses impact the
businesses impact the
consumer decision-making consumer decision-making
process.
process.
6 Points
The student weak or
unclear description of some
of what customer-centered
tools are used to make
effective marketing
decisions.
5 points
Student makes 3-4 errors in
grammar or spelling that
distract the reader from the
content.
5 points
The paper is written in
proper format with only 3-5
errors. Most sources used
for quotes and facts are
credible and cited correctly.
Essay is poorly organized,
but may include a few
effective transitions.
3 Points
The student provides a
poor description of what
customer-centered tools
are used to make effective
marketing decisions.
2 points
Student makes more than
4 errors in grammar or
spelling that distract the
reader from the content.
2 points
The paper is not written in
proper format. Many
sources used for quotes
and facts are less than
credible (suspect) and/or
are not cited correctly.
Essay is disorganized and
does not include effective
transitions.
…
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