Please answer them all, I need a high school answer.
Type the answers to the assignment’s questions. Use
complete sentences unless the question says otherwise. You will have more than
one day to complete an assignment. At the end of each day, be sure to save your
progress.
Review Lesson 4 of the Course Overview for
instructions about turning in your assignments.
Assignment 9: Marketing
(20 points)
In Section 9, you learned about marketing. Now,
you’ll apply what you learned.
1. Visit a Web site for a company that sells
products online. Then go to that company’s corporate Web site. Compare the
company’s product sales site with its corporate site. Describe at least 3
differences between them. (1-3 sentences. 3.0 points)
2. Choose a well-known company, and describe at
least three qualities that you associate with that company or brand. Explain
why you associate those qualities with that brand. (1-6 sentences. 3.0 points)
TIP: This can be the same company you used in question 1 above, or it can be
different.
3. Choose a well-known company, and describe what
you think that company’s target market is. How can you tell? (1-5 sentences.
3.0 points) TIP: This can be the same company you used in question 1 or 2
above, or it can be different.
4. Describe either a desire-based or fear-based
advertisement that you have seen. Explain what desire or fear you think the ad
is using. (1-5 sentences. 3.0 points)
5. Choose a well-known company that you are
familiar with, and write a customer profile survey that company could give its
customers with at least 6 questions that will be useful for that company. (3.0
points)
6.
Choose a well-known company that you are familiar with, and explain how that
company could use each of the five P’s of the marketing mix to achieve its
brand image and sales goals. (1-8 sentences
bus060_09_assignment.doc
Unformatted Attachment Preview
BUS060: Introduction to Marketing I | Assignment
Assignment 9
Instructions
Save the file in your course folder, and name it with Assignment, the section number, and your first initial and last
name. For example, Jessie Robinson’s assignment for Section 1 would be named Assignment1JRobinson.
Type the answers to the assignment’s questions. Use complete sentences unless the question says otherwise.
You will have more than one day to complete an assignment. At the end of each day, be sure to save your
progress.
Review Lesson 4 of the Course Overview for instructions about turning in your assignments.
Assignment 9: Marketing
(20 points)
In Section 9, you learned about marketing. Now, you’ll apply what you learned.
1. Visit a Web site for a company that sells products online. Then go to that company’s corporate Web site.
Compare the company’s product sales site with its corporate site. Describe at least 3 differences between them.
(1-3 sentences. 3.0 points)
2. Choose a well-known company, and describe at least three qualities that you associate with that company or
brand. Explain why you associate those qualities with that brand. (1-6 sentences. 3.0 points) TIP: This can be the
same company you used in question 1 above, or it can be different.
3. Choose a well-known company, and describe what you think that company’s target market is. How can you
tell? (1-5 sentences. 3.0 points) TIP: This can be the same company you used in question 1 or 2 above, or it can
be different.
4. Describe either a desire-based or fear-based advertisement that you have seen. Explain what desire or fear
you think the ad is using. (1-5 sentences. 3.0 points)
5. Choose a well-known company that you are familiar with, and write a customer profile survey that company
could give its customers with at least 6 questions that will be useful for that company. (3.0 points)
6. Choose a well-known company that you are familiar with, and explain how that company could use each of the
five P’s of the marketing mix to achieve its brand image and sales goals. (1-8 sentences. 5.0 points)
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