Review the Different types of segments in your textbook.
1. Describe in your own words what the concept of Market Density is and how this differs from market saturation.
2. Provide 1 example for differentiated marketing strategy and 1 for concentrated marketing strategy and state why you selected those examples.
3. Read the following article:
http://www.latimes.com/projects/la-pol-ca-next-california-demographics/
How does a shift in demographics impact marketing and what can a company do to counter these issues.
Your assignment should be about 2 pages, double spaced, 12 point font and is due as an attachment by 11:59pm on 04/19/2020
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