Cite all your sources using APA style. See External Links for guidance in using APA style citations.all things in the document.
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MGT 4478: Managing in a Global Environment
Section Four; Setting Up Shop:
Setting Up Shop:
Assume your organization is going forward with entering into the country you discussed in your country
study. They are now in the process of determining the more specific details of setting up business in that
They have asked you to write a report on your recommendations as to how they should enter the
country, staff the operation, the type of international strategy they should use, and the marketing and
You are to use at least three additional sources to complete this assignment. PLEASE remember to cite
all your sources; proper citation of your sources is a requirement for this course. This assignment is to be
a minimum of 2 – 4 pages typed, font 12, double-spaced.
Please support all recommendations with sound reasoning and research.
You report must cover but not limited the following areas:
Mode of Entry
o Pick the most appropriate mode of entry
o Discuss the pros and cons
o Support your decision with research
o Staffing Needs
o Staffing Approach
Ethnocentric, Polycentric, or Geocentric
o Pay and Compensation
o Training and Development
o Union Concerns
o Target Market & Market Segmentation
Cultural Concerns & Barriers
How will you address them
o Competitor Marketing Analysis
o Distribution Strategy
Use local, home country or a mix?
o Production facilities (if needed)
o Will you use outsourcing
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