Introducing a New Product to the Market, writing homework help
Put yourself in the position of an entrepreneur who is developing a
new product or service to introduce into the market. Briefly describe
the product. Then develop the segmentation, targeting, and positioning
strategy for marketing the new product. Be sure to discuss:The overall strategy; why segmenting, targeting, and positioning are useful methodologiesSegmentation and targeting choicesCharacteristics of the target marketWhy that target market is attractiveThe positioning strategyProvide justifications,
in the form of research, for your decisions and include your textbook
and at least two references to credible sources outside of the course
and its required readings/media. Your paper should be 2-3 pages in length, well written, and formatted according to APA REQUIREMENTS
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