A
12-15-page research paper (excluding appendices, table of contents, abstract,
reference and bibliography) is required. An aviation firm or aviation related
firm operating in the international business environment: (“International
Business Operations for Lufthansa Airlines”.)
This
will be prepared consistent with the current APA Publication Manual and will
have a minimum of ten separate references (No Wiki’s or Pedia’s). Some of the
bibliography and references will most likely come from the firm you have
chosen, e.g., source documents, annual reports, and financial statements. As
such, this reduces the need for peer-reviewed sources. However, peer reviewed
sources are still important and should be listed in the bibliography/reference
section(s) and cited in the paper as appropriate.
In addition, the research paper will be
prepared consistent with the following guidelines:
1. This serves as an introduction to the
Research Paper. Introduce the various topics that will be addressed in the research
paper. Identify the method(s) that will be used to collect the data for the
topics and how that data will be evaluated.
2.
There will be a brief discussion of the firm to include its principle goods and
services, market share, geographic locations where it operates, and major
competitors.
3.
Evaluate the firm’s leadership and management philosophies.
4.
Evaluate human resource management policies. This includes any recent labor
disputes, the use of the local area labor market, and recruitment strategies.
5.
Describe and discuss the organizational design and describe any marketing
strategies for your firm.
6.
Discuss how your firm manages cultural and ethical issues throughout the world.
7.
Describe and analyze any recent or ongoing strategies related to global
operations for your firm. Examples include expanding operations to other
geographic areas, entry modes into markets, or strategies to increase market
share for their goods or services.
8.
Evaluates the companies’ e-commerce initiatives and discuss whether or not
these strategies have enhanced the growth of the firm.
9.
Discuss the political environment for your firm and its effect on
import/exports of the principal good or service. This discussion could include
trade blocs, trade barriers and/or regional trade agreements. 10. The
discussion should provide a brief summary of the previous sections and the
conclusions you have reached.
11.
Organize your research paper to logically flow and address all requirements.
This research paper will be graded on both content and format.
12.
Provide an Appendix that lists the page number(s) in your research paper where
the answers to requirements 1-10 can be found.
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