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Case Analysis
Burger King, the national franchise, is banned from opening a restaurant within 20 miles of
Mattoon, Illinois. So, there is not a Burger King there; no problem, right? Not so fast! In the late
1950s, Gene and Betty Hoots trademarked the iconic name. Well, they trademarked it in Illinois
at least. When the national company decided to open a chain close by, the Hoots sued and won
their case. However, the national chain was able to keep the name Burger King, but the Hoots
were also able to keep the name in accordance with the stipulation that the national chain could
not open a store within a 20-mile radius of the original store in Mattoon, Illinois.
In a minimum of 500 words, explain the reasons why this decision was made, and discuss the
significance of this case in U.S. trademark law jurisprudence.
For this assignment, please find one article from the CSU Online Library that discusses
intellectual property; elaborate on how the article relates to the Burger King case to support your
answer. Identify the main issues with copyright and trademark in the article, and explain how
these issues were either upheld or overturned.
Cite any direct quotes or paraphrased material from the article. Use APA format.

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