In this assignment, you are to write to report individually on the collaborative composition of the your team project deliverables thus far and the client agreement. Select the appropriate format for reporting to your in-house manager, and save your document as a Word file using the file naming format LASTNAMEWeek4Reflection. 300 wordsYour reflection may address any aspect of the collaborative writing process that your team has participated in when making the formal client agreeement. It is important to discuss what has worked out well so far, any challenges and how you plan to meet (or have met) the challenges.. For example:How did your team gather and share content for the client agreement and in house communication brief? Were you well organized? How equitably was the work divided? Was enough time put into editing? To what degree were your suggestions taken seriously? How accurately does the final product reflect your input? What would you have done differently if your teammates agreed? General Infor. my teamGood Doc. Texe massage, work divided. My work is “summary” in an consulting agreement. MY work in house communication is research method. I attached consulting agreement and in house communication which may help you. Proper spelling, sentence structure and formal business writing are required!
jwuconsultingformalagreementd2.docx
inhousecommunicationbrief__1_.docx
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To
From
Date
Re
CC:
Wayne Chan
JWU Consulting
3/24/17
Formal Consultation
TC Rogers
Background
RaceWorz is an automotive lifestyle extravaganza that is the future of competitive car show/racing
events. It is an event that combines the finest cars from the import, domestic and European scenes.
The event also includes fun drag racing that the car show participants can partake in. The drag racing
ranges from fun runs to extremely competitive bracket racing with cash prizes. It is a family oriented
event that will feature all makes and models of cars, trucks and motorcycles. This event is a one of is
truly an interactive motoring experience that puts showcars to the test.
While the majority of the population is men, we as team believe we can make it more family
friendly. As a team we strive to make this event even bigger and attract more families. The goal is to
attract more families which in turn makes RaceWorz more profitable. The overall idea is to make the
RaceWorz experience more interactive for the children. The JWU consulting team aims to one
increase profits and two attract a larger audience to this event.
Project
RaceWorz is an interactive automotive car show, open to the public. RaceWorz is a fairly new to the
car show scene and has plenty of room to grow and expand. The car show industry has been targeted
to men. RaceWorz is different because of how inviting the company is to females and the family.
RaceWorz lacks the presence of children, we think that having more of a family friendly
environment it will draw in more patrons, and the more foot traffic more profit for the company it
would allow. The show already offers hands on interactions for adults, what we as a team are
proposing would be to have more interactions for children. Other car shows have had a jump house
which allows the kids to jump around and lose some energy. Children like to touch everything,
having a little R/C car track with “cheap” toy cars where they can drive around. For parents who
bring their children to the show, they are typically between the ages of five and ten. Those younger
than ten do know much about cars, having a little teaching section will allow children to understand
the vehicles at the event. What we mean by teaching, is how a car runs, what you can do to make it
faster. Although RaceWorz already has some food trucks and concession stands, having more of a sit
down area will let a family sit and eat together. Due to the event being secluded at race tracks,
families do not want leave and drive just for food, but also do not want to spend a lot of money on
food.
Personnel List
Everyone on this team is studying a different major at Johnson & Wales University. We believe with
all our different majors we can come up with a grand idea to attract more families to RaceWorz
events.
Karina Pineda is a senior majoring in Fashion Merchandising. Ms. Pineda has experience in retail
and customer service. She has interned for an upcoming fashion boutique over the summer and has
gained a lot of experience on how to build up a company. In this internship she worked with
photographers, models, and did the marketing for the company.
Mythao Nguyen is a graduating Bachelor of Science majoring in Baking and Pastry and Food
Service Management student. Ms. Nguyen is from California and has been to the RaceWorz event in
person, as well as other shows and events. Having the in person experience, she can give real life
examples that will help convey our message. Having interned at Google this past summer, she is well
trained in pleasing different minded individuals, by accommodating little quirks that each person
would want while having a main goal set in place. Ms. Nguyen will be, whom RaceWorz will be
communicating with.
Shontika Wynn is a senior graduation with a Bachelor of Science in Criminal Justice. Ms. Wynn is from
Atlanta, Georgia and has much experience in customer service and retail. Working at Johnson & Wales
in the Student Academic and Financial Services office, Ms. Wynn has the experience of working with
different individuals, from different cultures, age groups and backgrounds which gives her the ability to
work great with anyone.
Megan Keenan is a senior with two terms left of pursuing a Bachelor of Science in Media &
Communications. Ms. Keenan is from North Bergen, New Jersey and has ample experience both with
written and verbal communication. Aside from working as a Student Assistant Manager at the campus
gym, Ms. Keenan is currently a Public Relations Intern at the Rhode Island Coalition for the Homeless.
While she has never attended a car show herself, she’s always been fascinated by cars and the idea of
learning something new all while gaining experience excites her.
Jialiang Yu is a senior with one term left of pursuing Bachelor of Business. Mr. Yu came from
Hangzhou, China. Mr. Yu has experience in Hospitality industry and has experience in chain of boutique
restaurant in Hangzhou. Mr. Yu is good at design of private event and marketing. Mr. Yu has created a
$60,000 private event in his family operating hotel. He has an ability to create great ideas about events
and work with others.
March 17 (COMPLETE): Initial contact with client was made; introductions of the team and our
general idea were made. The team proposed a an idea to Raceworz to make their business more familyfriendly, thus attracting a much larger crowd.
March 23 (COMPLETE): Each teammate’s particular job was determined. We broke up the pending
formal consulting agreement into sections, with each student taking and dominating a particular section.
March 24 (COMPLETE): First draft of the formal consulting agreement drafted. Our first try of a rough
draft was sent into our project manager so that she could edit and suggest revisions that would maximize
our success.
March 26 (COMPLETE): First draft of the formal consulting agreement is submitted and looked over
for editing. One teammate had the particular task of submitting the draft on Ulearn.
March 30 (COMPLETE): Revise and complete final draft of the formal consulting agreement. After
getting back our first draft, the team will take into account all revision requests made by the project
manager and work to improve the document to meet those revision requests.
April 1: Final formal consulting agreement is sent to the client. This agreement serves as an overall
guideline as to what our proposal entails, when we will complete each individual piece of work, and who
the team members are, as well as their qualifications.
April 2: Complete first draft of in-house communication brief and submit for editing. The in-house
communication brief mostly discusses more or less the research and the facts that can back up the ideas
we propose as being feasible.
April 9: Revise complete final draft of in-house communication brief. After getting back our first draft,
the team will take into account all revision requests made by the project manager and work to improve the
document to meet those revision requests.
April 16: Project update with manager, revise how project scope may have changed, how timeline may
be impacted, etc. any changes that may have occurred.
April 22: Create progress report on deliverables. This is a summary of what we’ve encountered on our
project thus far, how we feel about the work and the work of each other, and overall description of the
project at this point.
April 23: Submit progress report on deliverables. This is a summary of what we’ve provided thus far and
what we plan to provide in the future.
April 27: Begin pulling together a first draft of the overall project. At this stage this will consist of the
formal consultation, the in-house communication brief, the progress report, and whatever else we have at
this point in the project.
April 30: Submit the first draft of our final project for feedback. This first submission is crucial to gain
the feedback we will need in order to have the optimum amount of success in this particular project.
May 3: Revise final project based on feedback. After getting back our first draft, the team will take into
account all revision requests made by the project manager and work to improve the document to meet
those revision requests.
May 4: Create oral presentation of project for client and manage. For any project, the best way to really
convey your proposal is to present the project at hand.
May 5: Submit second draft and oral presentation of final project for grading. At this point, we will
submit a second draft for editing and feedback from the project manager. This is important as the final
product should be flawless before it is sent to the client.
May 9: Do final edits and revisions on final project. This is the last chance we will have to add what
needs to be added and edit what needs to be fixed.
May 14: Submit final project; complete and submit peer evaluations; submit all correspondence with
respective clients to project manager on ulearn.
Summary
The JWU consulting team aims at creating an event that will consist of the finest cars in the world.
Raceworz event will contain fun races and extremely competitive races with cash prizes to be won. The
team plans to make the event to be family oriented and thus it plans to come up with strategies to attract
more families to the event. The majority of the participants will be men, but the team plans to involve
several women. JWU plans to attract many people in the event, and thus they will create children based
events like toy car racing to attract many families and thus make more profits. The team plans to involve
many children and lessons will be available to them teaching how cars run. The main aim of the team is to
make massive profits and attracting a large audience to the racing event. In the case of any inquiry were
request people to contact us through our social media accounts, phone calls, and emails; all suggestions
are welcome to improve and expand the event.
Regards,
JWU Consulting
To
From
Date
Re
CC:
Wayne Chan
JWU Consulting
3/24/17
In House Communication Brief
TC Rogers
Client: RaceWorz
891 Laurelwood Rd Suite 105, Santa Clara, CA 95054
Contact: Wayne Chan; Wayne@raceworz.com
On March 17, 2017 our team, JWU Consulting, reached out to the owner Wayne Chan of Raceworz. We
reached out in order to assist Mr. Chan on expanding the Raceworz experience. JWU Consulting felt that
this event could attract more families. This memo is to update our consulting manager, TC Rogers, on our
group’s current progress.
Raceworz is a car enthusiast heaven. Its mission is to provide its participants with competitive car
shows/racing events. This event combines the finest cars from all over for its participants to view. JWU
Consulting is aiming to make this event more family friendly by adding some interactive games and
events for the children.
JWU Consulting will provide recommendations on different interactive games that can be added for the
children. We will also create a marketing plan. The marketing plan is to ensure its new participants that
Raceworz is indeed a family friendly environment. This marketing plan will attract new participants and
in turn boost profits for the company. Raceworz will market this new family friendly environment via
email, social media, and mail.
In theory, after our marketing and interactive games have been set up we expect a bigger turn out to this
event. We will also have a participant review stand for those new family participants to leave their
reviews. If we can make Raceworz equally family friendly as it is adult we will not only increase the
number of new participants, but will in turn increase the overall revenue of RaceWorz.
Primary Research
Our primary resource has been Wayne Chan of Raceworz. From our first email he has been very helpful
and stated that he is more than happy to help JWU Consulting in this project. He is excited to hear about
our new ideas. The company page has also been a valuable asset. It has given us the information we need
about the company itself and what it offers
Timeline
● March 17, 2017: Initial contact with RaceWorz.
● March 18, 2017: Problems in company are identified. The problem was narrowed down to making
Raceworz more family friendly and then marketing the family friendly environment of this event.
● March 22- March 27: Create Formal Consulting agreement with client. Explain ideas for a family
friendly environment to client.
● Research marketing opportunities for DreamMore. Prepare a report to present the pros and cons for
each opportunity.
● March 28-April 4: Prepare report of pros and cons of each individual idea for an interactive children’s
section.
● April 4- April 10: Create a mock survey to receive feedback on how participants feel about this
interactive children’s section.
● April 11- April 17: Review survey
● April 18- April 24: Send in a written progress report to advisor and client. This is to let both our
advisor and client know how the project is turning out and let them provide us with feedback.
● April 25- May 1: Wait for feedback from advisor and client.
● May 2- May 8: Make changes according to both advisor and client feedback.
● May 18, 2017: Final project due
Team Members
Karina Pineda
Megan Keenan
MyThao Nguyen
Shontika Wynn
Jialiang Yu
Research Methods
● In a bid to offer the best marketing plan for RaceWorz, JWU consulting found out that the issues
facing the company is how they are targeting the market and the products that offered to the
customers.
● To understand what the client wants, we will use primary research method and the secondary
research methods. This will create for us, an opportunity to understand how other companies in
the same field market their products.
● The primary research will be beneficial in understanding what parents think should be the
features of children-centered amusement parks in the car racing concept. It will be primarily
quantitative but will have qualitative questions.
● In this bid, we will use questionnaires sent as a survey to parents with children and they like
competitive car racing since that will be the highlight. The survey will be analyzed upon being
replied to give us the much needed insights.
● Administering the surveys will require the input from Raceworz to provide possible individuals
who visit their extravaganzas and would have children. They will also give us technical assistance
in analysis of the questionnaires.
● The secondary research will use data previously used by other child-centered amusement parks.
Analysis will be primarily qualitative. These will include:
●
●
●
●
Online repositories.
Research articles on child-centered marketing.
Other marketing plans done by businesses whose target market are children.
All these research methods will make it possible for JWU Consulting to offer the best marketing
plan for Raceworz.
Annotated Bibliography
Cassady, Tom. “Kid-Friendly Activities: New York Auto Show.” Autotrader. N.p., Apr. 2012. Web. 30
Mar. 2017
http://www.autotrader.com/auto-show/Kid-Friendly+Activities:+New+York+Auto+Show166260.xhtml
The New York Auto Show has tons of activities and rides for kids to participate in while the event takes
place. Depending on the kids’ ages, they may not be as interested in looking at cars or engines all day so
having the option for fun, kid based activities really opens a lot of doors to make the event more family
friendly. This source gives great insight into ideas that Raceworz could consider if they decided to take us
up on our proposal.
Collins, Julie. “Greater Milwaukee Auto Show Offers Something for the Whole Family: “Test
Drive over 40 Different Models”.” FOX6Now.com. N.p., 26 Feb. 2017. Web. 30
Mar. 2017.
http://fox6now.com/2017/02/26/greater-milwaukee-auto-show-offers-something-for-the-wholefamily-test-drive-over-40-different-models/
The Milwaukee car shows is one of the most lucrative shows and has been running for about a century.
With that said, they also tend to drawn in large crowds of families and really enjoy making it a family
oriented event – something our proposal suggest Raceworz do as well.
North American International Auto Show. (88). Retrieved March 30, 2017, from
http://naias.com/
This is the first ever known car show hosted in the united states, which started back in 1907. Since this
show has been around for a long period of time, we can use to see how they market to the public, and how
they have evolved over the years. “NAIAS continually introduces bold new ways to enhance attendees’
experiences and deliver exceptional value to media, industry and the public” this group has a goal that fits
where our group wants to see RaceWorz.
Park, Q. (1996). National Hot Rod Association . Retrieved March 30, 2017, from
http://www.nhra.com/melloyello
The website is from National Hot Rod Association, the largest national drag racing event hosted this day.
We can use this website so see how they run a multi state drag racing show so smoothly. We can also
draw in how they always have a high rate of younger attendee.
Li, Kenneth, and Adam Long. “Worldwide Aftermarket Automotive Show.” Wekfest. Weksos, n.d. Web.
29 Mar. 2017. .
Wekfest is another show that started in California much like RaceWorz but has grown internationally. We
can use this website to evaluate their success and work with it. RaceWorz receives some of the same
attendees as Wekfest, so to see the differences in their marketing techniques it we can advise RaceWorz
on how they can improve.
Garrett, Mike. “Car Culture at Large.” Speedhunters. N.p., n.d. Web. 30 Mar. 2017.
.
This website for this particular car scene, is the place that everybody dreams to be on. If RaceWorz can
receive coverage from this site then it would be free marketing for them. This site gets traffic world wide
it will help bring in patrons from overseas and definitely families.
Pizzaro, HJ. “What Many Car Shows Are Lacking.” Autoblog. N.p., 1 Mar. 2016. Web. 30 Mar. 2017.
http://www.autoblog.com/2016/03/01/what-many-car-shows-are-lacking/
This article discusses things that patrons feel are missing from car shows they attend. I think it’s
important to look at what the people want to see more of when suggesting our proposal that way we can
see if we can make adjustments to somehow align with the people’s requests.
“Welcome to RaceWorz!!!” RaceWorz | An Interactive Motorsport Experience. WordPress, n.d. Web. 30
Mar. 2017.
I think the most important source and website to look at is that of the client’s. Though the client can tell
us all we need to know, looking at the website and the work they’ve done really paints an important visual
that allows us to understand the company and what we can offer the company. By seeing all aspects of
their own website, we gain the knowledge of what we can improve on for the client or what we may need
to change for ourselves to better sync up with their style.
…
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