Individual Country Project
As the manager of an American company you have to negotiate a business deal with the representatives of a potential distributor in your selected country. Intercultural skills are critical for a successful international experience so you consider collecting information regarding the local culture before your departure.
Organize your Country Report as following:
Introduce your country: Location, size, economy, any special characteristic, etc.
Briefly describe the economic environment: GDP, GNP, growth rate, Exports/Imports, PPP measures, employment etc.
Social-Cultural Environment: Demographics, Education/Skills, Norms and behaviors.
Government; Ethics and corruption (https://www.transparency.org/)
Use Hofstede framework and the cultural dimensions.
o https://geert-hofstede.com/national-culture.html
o https://geert-hofstede.com/countries.html
1. Select 2 dimensions detailed in Hofstedes framework to describe your assigned country. Provide country specific examples to support your answer.
2. Provide a recommendation on indicating how the Hofstede cultural characteristic you identified will positively or negatively impact the negotiation process.
.
Market Entry Strategy
o Determine the attractiveness of the country.
o Select Entry Mode(s): Export, Countertrade, Turnkey project, Management Contract, Licensing, Franchising, Joint Venture, etc.
o Location, Capital Requirements
If you decide not to enter the market, provide reasons for your decision and fully support it with data and analysis.
Recent Comments