How is building a brand in a business-to-business context

  

Question 1. How is building a brand in a business-to-business context different form doing so in the consumer market?
Question 2. How Is Cisco’s plan to reach out to consumers a viable one? Why or Why not?
Question 3. Is Cisco’s plan to reach out to consumers a viable one? Why or why not?

Discuss how Intel changed ingredient-marketing history. What did it do so well in those initial marketing campaigns?
Evaluate Intel’s more recent marketing efforts. Did they lose something by dropping the “Intel Inside” tagline or not?

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