GSCM206 Managing Operations Across the Supply Chain
Week 4 CASE STUDY
Case Study: Where to Place the Hard Rock Café (pp.363–364 and Pearson Video Library under the Introduction & Resources area)
Case Study Questions
From Munday’s Standard Market Research checklist, select any other four categories, such as population (A1), hotels (B2), or restaurants/nightclub (D), and provide three subcategories that should be evaluated. (See item C1 [airport] for a guide.)
Why does Hard Rock put such serious effort into its location analysis?
Under what conditions do you think Hard Rock prefers to franchise a café?
The specifications for this Case Study and the grading rubric can found in the Case Study section in the Introduction & Resources area.