Instructions:
Please read the following articles and write a short essay:
Global Branding-wiem06020-1.pdf
International Product Innovation and Development-wiem06018-2.pdf
Digital Medium and Global Marketing-wiem06014-3.pdf
based on the above article(s) and guiding questions below, you are required to write an essay of at last 250 words (about 1 page double spaced with 12 font) and spell-checked with minimal grammatical errors.
The grading of this assignment is based on the attached rubric.
Essay:
How will the e-commerce, m-commerce and social media be used in global strategies including global branding, products, pricing, and promotion?