Entrepreneurship: Starting and Operating a Small Business, Business Plan help

  

Resources: All previous parts of the Business Plan Practice, Appendix 2—Sample Student Business Plan—and Appendix 3—Advanced Business Plan—in Entrepreneurship: Starting and Operating a Small BusinessCombine all parts of the Business Plan below and submit it as your Final Business Plan project.
Your Business IdeaEconomics of One UnitEvaluating Your Business IdeaYour GoalsTechnologyCore BeliefsCompetitive AdvantageInternational Opportunities
Marketing Step 1: Consumer AnalysisMarketing Step 2: Market AnalysisMarketing Step 3: The Marketing MixMarketing Step 4: Break-even AnalysisSales and Customer Service
Fixed costsInsuranceCash flowFinancing strategyRaising capitalVenture capital
Legal StructureManufacturingBuying WholesaleProduction-Distribution ChainLeadership and Management Styles
Locate Appendix 2 and Appendix 3 of Entrepreneurship: Starting and Operating a Small Business:Refer to Appendix 2 as a sample and Appendix 3 as a format guide. The business should reflect the merits of a plan that represents a business venture in a real business environment. As you prepare your business plan, ask these questions:Does this business plan do justice to my dreams and goals of owning a business?If I saw this business plan presented by someone else, would I be interested and eager to participate and invest in the project?The above resources can be used but they are not always easy to access. The final plan MUST include the following parts:Executive SummaryMission and Vision StatementsOrganization StructureDescription of ActivitiesMarketing StrategyManagementPlan of OperationsPro Forma Financial Data
appendix_2.docx

appendix_3.docx

company_idea.docx

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Jacob’s Catering Company
My business idea is a catering business that serves West Indian/Caribbean food while catering to
many different demographics. Our food will be rooted in the west Indian culture but we would be
focusing on tailoring our food to meet the needs of many different individuals and groups. As a new
business we would focus on acquiring clientele through the personalization of our menu. This would
allow customers to modify our menu (parameters will be set) to suit their taste. An example of this is
the amount of spices used in a particular dish or providing a specific type of bread unique to the
customers’ origin. The business will be a full service catering business providing an array of service
beginning with servers as well as cleaning service.
For my catering business my niche would be the unique taste of the food we serve and our ability to
tailor our food to match the taste of many different demographics. Our food would take into
consideration the taste palettes of the individuals or groups that we would be serving, for example if
we are catering to a West Indian group our food would be prepared with a lot more spices than if we
were catering for another demographic. While our menu will follow an extremely streamlined format,
we will take the time to understand those that we serve and ensure that everyone is happy with the
product we serve. Service will also allow us to take advantage of our niche within this industry as our
customers may be happy to know that we will go above and beyond to understand exactly what will
make this a great experience.
I believe that it is safe to say that marketing is essential to most businesses, for my catering
business I will utilize technology, leveraging most media outlets such as facebook, instagram, twitter
and so on. We will also partner with Organizations within the community that can benefit from our
services. Through research and going door to door we can determine which companies we can
partner with.
An example of this is reaching out to the local schools, churches and government buildings, etc
taking samples of our cuisine and a list of the services we provide so when there is a need they will
think of us.
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Your Business Idea
Economics of One Unit
Evaluating Your Business Idea
Your Goals
Technology
Core Beliefs
Competitive Advantage
International Opportunities
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Marketing Step 1: Consumer Analysis
Marketing Step 2: Market Analysis
Marketing Step 3: The Marketing Mix
Marketing Step 4: Break-even Analysis
Sales and Customer Service
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Fixed costs
Insurance
Cash flow
Financing strategy
Raising capital
Venture capital
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Legal Structure
Manufacturing
Buying Wholesale
Production-Distribution Chain
Leadership and Management Styles
…
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