Data Science & Big Data Analy tics

  

Project Summary:
Yore Blends (YB) is a fictional online company dedicated to selling subscription-based traditional spice blends coupled with additional complementary products such as gifts, kitchen utensils, and eco-friendly storage options.
In the long term, they aspire to growing through mergers and acquisitions which requires a strong customer base and steady revenue. In the short turn, they are concerned about customer churn (the percentage of customers that have stopped buying their products and services).
Issue: Customers seem to stop ordering products and/or using the service after several months.
Business Believes: By targeting customers who are at risk for churn customer attrition can be reduced by 16%
Data scope: Customer account data for previous 24 months

Instructions : 
1)    300 word Executive Overview 
2)    Minimum Slides = 25 (Include title page, references, and slides that address each of the required areas)
        Minimum References = 5
        APA Formatting
3)  Speaker’s notes in APA format with citations and references ( one page )

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