Submit the business plan proposal for starting a business in your chosen country (
JAMAICA
). Your plan should be logically derived from the country analysis (SEE ATTACHMENT FOR COUNTRY ANALYSIS GUIDANCE) using the format below:Executive Summary including the purpose of the report, the opportunity you are proposing (where the opportunity is defined as starting a business in a country outside of the United States) and recommendations.Business Model Proposal (derived logically from the country analysis) with details of the proposal (business model, how you are going to make money, value proposition of your product offering, quantitative and qualitative benefits of the project, entry mode, trade barriers, financing decisions, etc.).SWOT Analysis based on your country analysis and the business you are planning to start.Strategic Plan with a 3-5 year sequential implementation plan.Projected 10-Year Cash Flow Analysis including investment and Return on Investment (ROI) target with cash flows brought back to present dollars. Use a discount rate of 10%. Also pick at least 1 parameter (e.g., volume, price, etc.) and show a sensitivity analysis.Issues, Risks, Contingency Plans and Metrics Identify and describe what issues and associated business risks may arise from starting this business in your chosen country. Briefly describe contingency plans to address these. Also include what metrics should be assessed to understand whether the business is achieving plan and how often they should be assessed.This plan will be in a Word document and submitted by Sunday of the 7th week of class by 11:59 PM that evening. The document should be no more than 10 pages. The paper does not have to be in APA format. But it must follow APA guidelines for spacing, font, font size and reference formatting and citations The title page, reference pages and charts/graphs/tables pages are not included (counted) in the 10-page count.Be sure to use the concepts and learnings from this course as you develop your proposal and write your report. Also, please prepare this report as if it will be given to your CEO or a Venture Capitalist for consideration. Good grammar, no misspellings, and logical flow are all very important!FAQ’s:How do I estimate sales?Answer: Use market estimates, market growth rates and assume your market share for each year.How do I do 10-year discounted cash flows and ROI?Answer: See this website for guidance: https://www.business-case-analysis.com/return-on-i… What is a Value Proposition?A PowerPoint Slide for Value Proposition is attached. (See Attachment)What is a SWOT analysis?A PowerPoint Slide for SWOT analysis is attached. (See Attachment)
country_analysis_assignment_guidance_111115_2__1_.docx
value_proposition_and_swot_analysis.pptx
business_plan_proposal_rubric_060916.docx
Unformatted Attachment Preview
Country Analysis Assignment Guidance
Jamaica
You are required to do a business evaluation of the country you selected in the first week of class. The
analysis must be submitted on Blackboard as a Word file. This document will outline the challenges and
opportunities you see relative to starting a business in that country. This analysis will form the basis for
selecting a business to start and, using the data, formulate a strategic plan in a subsequent assignment.
For the current assignment the Word document should be no longer than 3-5 pages (double-spaced and
not counting title and reference pages). The document does not have to be in APA format but all
references must be appropriately cited per APA guidelines. It should contain the following information
(where the information expected is Information that you feel is relevant to starting a business in that
country and which would ultimately be useful in developing and implementing a strategic plan):
•
•
•
•
•
•
•
Background: History / Geography / Demographics
Key facts about the Culture – particularly things that would help the reader understand how to
do business more effectively there.
Key facts about the Political system, your analysis of that information and associated risks you
identify as a result of that analysis.
Key facts about the Economic system, your analysis of that information and associated risks you
identify as a result of that analysis.
Key facts about the Legal system, your analysis of that information and associated risks you
identify as a result of that analysis.
Summary and Recommendations – Include what businesses you believe would do well there
based on your analyses (in other words what businesses you would consider starting there and
why)
References you used
Please prepare this paper as if you were going to make a formal presentation to the CEO of the company
you work for or to a venture capitalist. Therefore, you need to be sure the information you put in the
paper is concise, clear, to-the-point and with no grammar errors or misspellings. Do not simply list
facts. You are expected to analyze what these facts mean, the risks they represent and their relevance
in starting a business in the selected country.
Value Proposition
7-1
SWOT
7-2
Business Plan Proposal Rubric
This is the rubric I use to grade your Business Plan Proposal Assignment.
Levels of Achievement
Criteria
Unsatisfactory
Emerging
Satisfactory
Proficient
Distinguished
Executive
Summary
0 to 7 points
No Executive
Summary.
8 to 9 points
Weak Executive
Summary.
10 to 11 points
Executive Summary
covers some key points
in sufficient detail with
some mention of
investment required and
payback.
12 to 13 points
Executive Summary covers
key points and includes
investment required,
payback but
recommendation is vague or
non-existent.
14 to 15 points
Executive Summary clearly
covers key points and includes
investment required, payback
and recommendations
demonstrating clear and
motivational insight.
Business
Model
Proposed
0 to 12 points
Not present or
demonstrates little
understanding of
business model
concepts.
13 to 14 points
Attempted describing
how the business will
operate and make
money providing some
detail but model lacks
clarity and business
logic.
15 to 16 points
Sufficient detail given as
to how the business will
operate and make money
but model lacks clarity
and business logic.
17 to 18 points
Sufficient detail given and
clearly describes how the
business will operate and
make money.
19 to 20 points
Exceptionally detailed
description given with
exceptionally keen and creative
insight as to how the business
will operate and make money.
SWOT
Analysis
0 to 12 points
No SWOT
Analysis shown or
very little detail in
SWOT Analysis.
13 to 14 points
Rudimentary SWOT
Analysis
15 to 16 points
SWOT Analysis
contains some detail but
Strengths, Weaknesses,
Opportunities and
Threats are not focused
and aligned correctly.
17 to 18 points
SWOT Analysis shows
insight with sufficient detail
and covers major issues but
Strengths, Weaknesses,
Opportunities and Threats
are not focused and aligned
correctly.
19 to 20 points
SWOT Analysis demonstrates
insightful, analytical thought
insight with excellent detail
and covers major issues
Strengths, Weaknesses,
Opportunities and Threats are
correctly focused and aligned.
Strategic Plan
0 to 12 points
No plan given
13 to 14 points
Rudimentary elements
with little
understanding
demonstrated.
15 to 16 points
Some elements of a 3-5
year strategic plan are
shown demonstrating a
basic understanding
17 to 18 points
3-5 year plan given with
some detail of
implementation steps and
timelines.
19 to 20 points
3-5 year plan shown
demonstrating excellent insight
with detailed implementation
plan and timelines.
Levels of Achievement
Criteria
Unsatisfactory
Emerging
Satisfactory
Proficient
Distinguished
regarding
implementation.
Projected 10year cash flow
and ROI
0 to 7 points
No projected cash
flow analysis.
8 to 9 points
Projected cash flow is
incongruent with
strategic plan and
market. No start-up
costs. No ROI. No
sensitivity analysis.
10 to 11 points
Vague or incongruent
projected cash flow and
estimated start-up costs.
Attempted ROI and
sensitivity analysis.
12 to 13 points
Projected 10-year cash flow
relatively congruent with
strategic plan and market.
ROI calculated including
sensitivity analysis (1
input).
14 to 15 points
Presents detailed, realistic, and
appropriate 10-year cash flows
consistent with the strategic
plan. Shows supporting startup costs. ROI calculated with
sensitivity analysis (2 or more
inputs).
Issues, Risks,
Contingency
Plans and
Metrics
0 to 2 points
No issues, risks,
contingency plans
or metrics shown.
3 to 4 points
Vague issues and risks
shown and no
contingency plans or
metrics.
5 to 6 points
Demonstrates an overall
understanding of the
issues andrRisks with
some thought to
contingency plans and
metrics.
7 to 8 points
Shows clear understanding
of the issues and risks with
clear contingency plans
developed. Some thoughts
demonstrated on possible
metrics.
9 to 10 points
Shows an exceptionally clear
understanding of the issues and
risks with insightful, detailed
contingency plans and clear,
appropriate metrics.
…
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