Competitive Intelligence Report

  

For this project, you have been hired as a consultant to write a competitor report for your client, CP Drain Cleaning in Columbus(http://www.cprdraincleaningoh.com/). I have modified Evan’s steps (http://www.exinfm.com/training/pdfiles/course12-1.pdf)to better fit this assignment (pages 7 and 8).

Identify the critical questions/items (given to you by the client and included in the sample outline).
Collect data.
Analyze data.
Write findings and recommendations.
Submit report.

 Key Points

The length of reports may vary, but a good report should be between 500 and 750 words. 
Pick one of the following competitors to investigate.

The Water Works(http://thewaterworks.com/)

Use this document
Actions as a guide for your report. It already includes the critical questions/items to cover.

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