You will be writing a business plan. Please respond with 12
font time roman, citations, and references. Please follow the  instructions below:
A key to writing business plan is to clearly
outline the contents of your business plan as follows:
1.  Begin with a cover
sheet with the title of your project, date of submission, your name, and
your email address.
2.  Construct a one
page Table of Contents which outlines the sections of your business plan.
3.  Write an
“Introduction” section of the business plan. This will include a description of
your project and a brief statement of how you see the project fitting into
your program of studies and areas of professional interest. This should be
1-2 pages in length.
4.  Write an “Expected
Outcomes or Alternatives” section. Describe the expected outcomes
or alternatives that you anticipate from completing this business plan.
This may be speculative at this point in time, but we simply wish you to
consider what outcomes you deem possible from this assignment. You should
also comment here on the personal and/or organizational benefits that may
likely flow from completing this business plan. This should be 1-3 pages in
length.
5.  Write a “Key to
Business Plan Success” section. This should be a brief statement of what
you believe would make your business plan a success. If you were asked to
evaluate this business plan at this point in the process, what criteria
would you recommend as being useful in conducting such an evaluation.
6.  Write a “Business
Description”. Here you will paint a vivid a picture of your company’s
vision and the breakthrough idea your plan offers to the market.

Identify any special skills you possess which enable you to
ensure the success of your plan.

Include any personal incentives for starting this business

Discuss any previous experience you possess in creating and
operating a business in your chosen industry.

Write a brief industry analysis, with a discussion of existing
competition, a SWOT analysis of your business. 

Write a detailed rational for selecting this type of business,
insight into how it aligns with previous course work and your future
plans. 
7.  This should be 4-5
pages in length.

For informational purposes only below is a summary of my project
company  idea Please do not copy or paste
from summary  complete  your own words.

My Company  project is
listed below:

Company
Overview: Catering Capers will be a new business to offer catering services to
people in corporate functions, weddings, funerals, holiday parties and birthday
parties. The business will help the people to enjoy their parties at the lowest
possible rates by handling their eating and drinking themselves.
Industry:
Catering business is growing very speedily and famous in delicate industries
because it involves abundant cooking for a large number of people. In U.S.,
there are more than 10,000 listed caterers that have employed above 150,000
employees (Hill, n.d). The
reason is this, there are numerous opportunities for caterers in this field all
over the world. Almost, catering business in U.S. counts for $7 Billion
profits. There is hardly a party or event that do not need catering services.
Profit
or non-profit: Catering Capers is a nonprofit company because its major is not
only to make money but to serve the community with the lowest rates and also providing
homes, jobs and health facilities to poor people or employees. The company also
involves in social service and create jobs for graduates.
Target
market: Schools, wedding centers, houses, organizations, sports centers, event
planners (Mplans, 2016).
Sales
and marketing strategy: Recruiting experienced staff for sales and marketing,
direct or referral marketing, online marketing, promotion of products, adopting
guerilla marketing strategies, regular training
programs
Stakeholders:
Employees and shareholders are internal stakeholders and customers, government,
communities, partners, suppliers, creditors are external stakeholders.